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Omnichannel Growth Director (Wellmore) at Careers with WM Partners' Portfolio Companies. ABOUT WELLMORE HOLDINGS . Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the Wellmore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).  .  Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities we live in. Learn more at getwellmore.com  .  . WORKPLACE . Remote  .  . ABOUT THE ROLE . We’re hiring a Head of Omnichannel Growth to architect and lead a unified customer acquisition strategy across DTC, Amazon, retail, and third-party e-commerce for a portfolio of CPG wellness brands. This is a senior, strategic role focused on maximizing total brand value from media, influencer, and brand marketing investments— not just isolated channel performance. You’ll own the growth model that drives profitable scale, with a mandate to prioritize halo effects, contribution margin, and LTV-over-ROAS. .  . WHAT YOU WILL DO . Strategic Growth Planning.  . Develop quarterly and annual omnichannel growth roadmaps that align media investments with brand strategies, contribution margin goals, inventory availability, and cross- channel dynamics. . Define allowable CACs per channel based on LTV, AOV, promotional mix, and halo impact (e.g., campaigns that lift both DTC and Amazon). . Present investment tradeoffs and performance forecasts to executive leadership with clear rationale for sequencing and upside/risk balance. .  . Media and Acquisition Strategy . Own $5M–$15M in working media budgets across Meta, Google, TikTok, Amazon Ads, retail media, and emerging channels—optimized for blended CAC and long- term value, not siloed ROAS. . Build and scale an ambassador, affiliate, and influencer program with a focus on content repurposing, whitelisting, and channel amplification. . Partner closely with Amazon and retail leads to coordinate paid media, DSP, and in- store lift strategies that reinforce brand and product demand across all channels. .  . Cross-Functional Integration . Collaborate with retention (email/SMS, loyalty) and site optimization teams to ensure acquisition strategies support long-term value and repeat rate improvement. . Integrate growth planning with finance, ops, creative, and supply chain—ensuring alignment on inventory coverage, margin thresholds, and campaign readiness. . Manage external creative and media agencies, holding them accountable to omnichannel KPIs and ROAS-to-LTV impact. .  . Measurement and Optimization . Own growth analytics, including blended ROAS, CAC:LTV, halo effect quantification, and incrementality testing.  . Lead implementation and refinement of MMM, attribution platforms, and Looker/PowerBI dashboards to measure both online & in-store performance.  . Drive a culture of first-principles testing and media efficiency, constantly iterating based on channel trends, cohort behavior, and market feedback. .  . Team Leadership.  . Mentor and develop junior marketers and cross-functional collaborators with a focus on systems thinking, test-and-learn agility, and business impact. . Foster a collaborative, performance-driven culture grounded in strategic clarity and operational excellence. .  . WHAT YOU BRING . 7+ years in growth marketing, with 3+ years in a senior leadership role at an omnichannel CPG brand (health & wellness preferred). . Proven success scaling paid media budgets >$5M with measurable contribution to topline growth and profitability across DTC, Amazon, and retail. . Deep fluency in media buying and planning across digital (Meta, Google, TikTok), Amazon Ads, and retail media. . Strong command of MMM, attribution tools, and incrementality frameworks. . Competence with Looker, PowerBI, or similar tools for cross-channel analytics. . Ability to balance long-term customer value and short-term performance metrics. . Skilled at translating financial models and margin dynamics into tactical media decisions. . Experienced in cross-functional collaboration across marketing, retention, finance, ops, and creative. . Holistic thinker who sees channels as interconnected growth levers, not silos. . Operator mindset with comfort in ambiguity, complexity, and speed. . Clear communicator with executive presence and team leadership capability. .  . NICE TO HAVE . Experience in regulated CPG environments (e.g., FDA/FTC-compliant marketing). . Direct experience with Amazon DSP, retail co-op media, and advanced affiliate/influencer programs. . Company Location: United States.