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Social Media Specialist (3 month probation) at Mind Friend PRO. Position Overview:. We are seeking a strategic, creative, and data-driven Social Media Specialist to lead and grow MindFriend’s digital presence. This is not an entry-level role. We are looking for someone who can work independently, take ownership immediately, and hit the ground running within a fast-moving small team environment.. Key Responsibilities:. - Manage and oversee TikTok, Instagram, LinkedIn, and website content. - Create, schedule, and publish high-quality content (posts, Reels, Stories, short-form videos). - Maintain a corporate, informative aesthetic aligned with our brand identity. - Stay consistently up-to-date with TikTok and Instagram Reels trends, algorithm changes, and emerging formats. - Translate trends into educational, brand-aligned content. - Develop content calendars and execute independently. - Monitor performance metrics and provide data-driven insights and strategic recommendations. - Optimize content strategy based on analytics and audience behavior. - Contribute to marketing strategy and audience growth initiatives. - Ensure brand consistency across all digital platforms. Required Qualifications: . - Proven professional experience managing social media accounts. - Demonstrated experience working within a small team environment (required — applications without this will not be considered). - Ability to work independently with minimal supervision. - Strong understanding of TikTok and Instagram algorithms and trends. - Experience analyzing performance data and adjusting strategy accordingly. - Strong organizational skills and ability to meet deadlines. - Ability to balance creativity with a structured, corporate communication style. Preferred Qualifications (Strong Plus):. - Background knowledge in psychology or mental health. - Familiarity with governing bodies and compliance considerations related to health, wellness, or digital communication. - Experience in healthcare, wellness, or mission-driven brands. - Experience with paid social ads and performance marketing. - Basic video editing and graphic design skills (CapCut, Canva, Adobe Suite, etc.). Who You Are: . - Self-starter who does not require constant direction. - Strategic thinker who understands both creativity and data. - Trend-aware but brand-conscious. - Comfortable operating in a fast-paced, small-team setting. - Passionate about mental health and responsible digital communication. Company Location: Philippines.