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Data Specialist at Activate Talent. Role Overview. The Data Specialist will be responsible for architecting, building, and scaling the organization’s end-to-end data ecosystem. This is a foundational role for a fast-growing, omnichannel consumer business where data is central to strategy, execution, and decision-making.. This role sits at the intersection of data strategy, marketing analytics, operations, and executive leadership. The mandate is clear: transform the organization into a deeply data-driven operation. The Data Specialist will define the long-term data vision while remaining highly hands-on—building pipelines, dashboards, analytical models, and automated workflows that power daily operations and long-term growth.. This is a rare opportunity for a senior data leader who thrives in both strategic leadership and execution and wants to build a data function from the ground up.. Key Responsibilities. Data Strategy & Leadership. Define and own the long-term vision, roadmap, and operating model for the data function across the organization. . Establish a scalable, repeatable data-driven decision-making framework used consistently across teams. . Partner directly with the executive team to deliver proactive insights, support monthly executive business reviews, respond to ad-hoc analytical requests, and prepare data-driven materials for board-level discussions. . Manage intake, prioritization, and delivery of all data and analytics requests by creating a clear, organization-wide engagement and governance process. . Educate and enable stakeholders to effectively leverage data, ensuring widespread adoption of data best practices. . Data Infrastructure & Governance. Design, build, and oversee the company’s data infrastructure, including ingestion, transformation, and analytics layers. . Oversee integration and flow of data across functions, particularly across ecommerce platforms, fulfillment partners (e.g., Shopify and 3PLs), finance systems, and marketing platforms. . Ensure data quality, integrity, security, and governance across all systems and tools. . Evaluate, oversee, and make decisions regarding the data and analytics tech stack to ensure scalability and reliability. . Analytics & Reporting. Build dashboards, reporting frameworks, and self-serve analytics tools that support daily decision-making across marketing, operations, finance, and leadership. . Operationalize analytics through automated workflows that surface insights proactively rather than reactively. . Oversee onboarding of new data sources and ensure seamless integration into existing systems. . Marketing & Omnichannel Analytics. Lead end-to-end omnichannel marketing analytics across DTC, wholesale/retail, marketplaces, and emerging channels. . Own advanced measurement methodologies including marketing mix modeling (MMM), incrementality testing, attribution modeling, and performance analytics. . Ensure accurate attribution of marketing spend and performance as the business expands across retail, Amazon, TikTok, and other channels. . Drive rigorous analysis of customer lifecycle behavior, cross-channel performance, and marketing efficiency to inform budget allocation, optimization, and growth strategy. . Partner closely with the Growth Marketing team to translate analytics into clear, actionable recommendations.. 7+ years of experience in analytics, data strategy, or data leadership, with recent experience owning or leading a data function. . Strong background in DTC, ecommerce, and/or omnichannel retail analytics. . Proven track record of transforming organizations into data-driven cultures. . Deep expertise in marketing analytics, attribution, incrementality testing, MMM, and performance measurement. . Experience building and managing modern data infrastructure, including pipelines, transformations, and analytics layers. . Strong understanding of data integration across ecommerce platforms, fulfillment partners, and operational systems. . Excellent stakeholder management skills with the ability to influence and partner across executive, marketing, operations, and finance teams. . Comfortable balancing high-level strategic thinking with hands-on execution. . Bachelor’s degree in mathematics, statistics, economics, computer science, or a related field preferred.. Company Location: Mexico.