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Digital Strategist- Google & YouTube Ads at LDX Digital. 👋 What’s The Company Like?. LDX Digital. is a cutting-edge . digital marketing agency. specializing in . Google Ads and native advertising..  . We are committed to delivering . exceptional results for our clients . by leveraging data-driven strategies and innovative ad solutions.. Our fully remote team . is made up of . passionate professionals from around the globe. , all working together to drive our clients’ success. . We are seeking a . highly skilled Digital Strategist. to join our team and help us take our clients' campaigns to the next level.. 💻 What We Want You To Do. Our Digital Strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. . You’ll be responsible for developing high-performing strategies, analyzing data to . improve performance, and working closely with our creative and client teams to hit KPIs. . This role is perfect for someone who thrives in a fast-paced, performance-driven environment and . knows Google Ads inside out. . The ideal candidate combines creativity, analytical skills, and technical know-how to deliver impactful digital campaigns. . By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand’s messaging and business goals.. 🎯 Key Responsibilities. . . Campaign Strategy Development,. Craft comprehensive advertising strategies by conducting in-depth market research, identifying target audiences, and analyzing competitors.. . Setting targets for all accounts minimum 25% scale month-o-month. . . Creative testing and development. , use the resources of the creative team to consistently innovate and introduce new approaches and new things into the accounts. Videos, Images, Advertorials, VSLs, Copywriting, etc.. . . Fostering Innovation in Ad Strategies. and account management, whether it is adopting AI powered solutions, exploring new ad formats or testing advertorials and VSLs.. . . Create Playbooks,. for specific niche strategies. I.e. health and wellness niche, Fashion and apparel, SaaS, etc.. . . Implement and monitor all new processes . and ensure they are followed in the wider team. . . . Attend and speak on the client calls. , hold conversations around innovation, scaling plans for the accounts and development of the overall client’s business.. . . Support the team with any and all account related questions or issues.. If an account is off-track or exceeds targets, how can we maximize our gains or get to where we need to be. . . . Train and develop team members. to become better leaders and better account managers. Both their technical and interpersonal skills.. . . Set monthly goals . (in the form of a checklist) with all clients on the monthly call, monitor and ensure all the goals will be hit during the month. (repeat every month). . . Establish a culture of innovation and optimization. , the team should not be afraid to make mistakes and should be able to run all of their accounts without the hand-holding. Nobody should be afraid to speak up, ask questions and seek ways to improve their accounts performance. All change should be taken as a positive. . . . Hit the yearly Goals set by the management team. , through innovation, collaboration, and driving the accounts with non-traditional approaches.. . . Analyze Market Trends and Competitor Activities. . Stay on top of industry developments and competitor strategies to inform decision-making and maintain a competitive edge in the digital advertising landscape.. . . Advocate for Innovation . not only within the agency and confined by Google ads, but provide input to the clients wider business as a whole. Suggestions to implement winner Google VSLs or Advertorials also on Facebook, etc. Train the team to start making these recommendations independently.. . 🤝 You’re Perfect If You Have. . A degree in Digital Marketing, Communications, Computer Science, Business, or a related field is preferred.. . Certifications: Advanced certifications in Google Ads, SEO, SEM, Google Analytics, or attribution tools (e.g., Triple Whale, Northbeam) are highly valued. Additional certifications in CRO or UX are a strong advantage.. . Leadership Experience: 6+ years of hands-on experience in managing performance marketing campaigns, with at least 3 years in a senior or strategic role, preferably in an agency setting.. . Proven track record of managing six-seven figure monthly  ad budgets with measurable ROI.. . Experience leading or mentoring teams, with a demonstrated ability to develop talent and foster collaboration.. . Proficiency: Expertise in Google Ads, Google Analytics (GA4), Looker Studio, Shopify, and leading attribution tools (Triple Whale, Northbeam, etc.).. . Supplementary Tools: Familiarity with CRM platforms (e.g., HubSpot, Salesforce), project management tools (e.g., ClickUp, Monday.com), and analytics platforms (e.g., Mixpanel, Hotjar).. . Technical Aptitude: Basic knowledge of HTML, CSS, or JavaScript for troubleshooting or collaborating with development teams.. . Exceptional ability to analyze complex datasets, identify trends, and translate insights into actionable strategies.. . Advanced understanding of marketing funnels, customer segmentation, and lifecycle marketing.. . Proven ability to develop and implement data-driven strategies that align with clients' business goals.. . Experience in crafting and refining omnichannel marketing strategies, incorporating paid search, display, video, and emerging ad formats (e.g., Discovery ads, Performance Max campaigns).. . Strong knowledge of YouTube/Demand Gen campaigns will be given a strong advantage.. . Strong ability to conceptualize, test, and optimize creative ad elements and landing pages for performance.. . Adept at leveraging A/B testing and multivariate testing frameworks for continuous improvement.. . Stakeholder Collaboration: Outstanding communication skills to manage and align diverse stakeholder expectations.. . Training and Mentorship: Skilled in onboarding, training, and mentoring junior and midweight team members.. . Proven ability to manage multiple client accounts and complex projects concurrently without compromising quality or deadlines.. . Highly organized, detail-oriented, and capable of prioritizing tasks effectively in a fast-paced environment.. . Demonstrated ability to stay ahead of trends in digital marketing and quickly adapt strategies to new platforms, tools, and algorithms.. . Thrives under pressure, managing challenges with a solutions-focused approach.. . A growth mindset with a passion for innovation and continuous learning.. . Collaborative team player who contributes to a positive and high-performing work culture.. . . 📝. Our Interview Process. 1. Click Apply and submit your CV. 2. Fill in a short survey . 3. 1-on-1 video interview with HR. 4. You will be asked to complete a short test task.. 5. 1-on-1 video interview with Hiring Manager. Company Location: United States.