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Marketing Lead at Birch. Hi 👋. We are . Bïrch. . Our product is a mighty toolbox for all the things creative and growth marketing teams do — content creation, collaboration, and ad campaigns, all in one place. We’ve been in the game for over 8 years, trusted by 800+ companies and more than 5,500 marketers. With billions in ad spend running through our platform, we’re not just keeping up, we’re one of Meta’s fastest-growing partners and officially backed by both Meta and Google. Recently, we rebranded from Revealbot to Bïrch, and . we wrote about this transformation journey here. .. Why do we need to hire a Marketing Lead? We have plenty of ideas and the talent to create great content, but we’re missing a . showrunner. — someone who can bring focus, keep projects on track, and drive them to real impact. We’re looking for a storyteller who puts meaning before metrics and unites all our messaging into one consistent voice. MarTech is often labeled as “boring,” and we want to prove otherwise: with us, you’ll have the freedom to experiment, break patterns, and explore the full palette of marketing tools without bureaucracy — a chance to reshape not just how Birch shows up in the world, but how marketing in our industry can look altogether.. 🌍 Who are we?. We’re a remote-first team of ˜35 friends spread around the world with an HQ in Barcelona. We’ve built one successful product and now transitioning to a broader vision. We hire globally and love meeting offline: last two years . we were in Barcelona. , the year before . in Istanbul. . Here’s . our team’s Instagram. that can show you more of who we are. We are a spicy mix of different cultures and backgrounds.. 🧑‍🎤 Who are you?. . Experienced in leading marketing for international . tech-forward. products with a . bold, creative brand voice. .. . A true . generalist. , able to cover brand, communications, product marketing, and ads — not just executing, but making decisions and shaping direction.. . . Fluent in English. , both written and spoken, ideally at a native or near-native level.. . An . aesthete with a moral compass. , attentive to detail, who won’t choose solutions that may bring quick wins but feel morally or aesthetically wrong (like roulette mechanics or aggressive pop-ups).. . . Thriving on trust and freedom. — you work independently, start projects on your own, generate ideas, and own the results. You’re proactive, energetic, unafraid to take initiative, and an . enabler who turns ideas into reality. .. . Well-connected in the marketing world, bringing . networks and relationships. we don’t yet have. . . ✍🏼 What will you do?. You’ll be a founding member of the Marketing team, reporting to Iskander, our co-founder and Chief Creative Officer. A performance marketing freelancer will report to you, and you’ll work in a flat structure alongside our SMM specialist, event manager, communication designers, as well as customer success and sales.. In your first 3–6 months, you’ll turn new features like . BïrchHub, Workspaces, and Studio. into launch events on platforms such as Product Hunt and Reddit, run ad campaigns with solid unit economics, bring influencer marketing into the mix, and co-lead events to grow the offline community through promotion, partnerships, and creative assets.. Main focus areas:. . [ ] . Grow. . the audience and engagement. , turning this into consistent lead generation.. . [ ] . Own. . all external communications. — from email campaigns, newsletters, and visual assets to influencer collaborations, partnerships, and event promotion.. . [ ] . Build. . a bold, high-quality brand. presence and strengthen how Birch shows up in the world.. . [ ] . Execute. i. deas that balance meaning with metrics. , making creativity both inspiring and effective. . . Company Location: Netherlands.