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Paid Media Account Manager - Italy at Minerva Research Labs. The Role. We are looking for a results-driven Paid Media Specialist with deep expertise in Google Ads, Meta Ads and Tik Tok ads to join our Digital team. In this role, you will be responsible for planning, executing, optimizing, and reporting on paid media campaigns to drive customer acquisition, revenue growth, and ROI across multiple markets.. Key Responsibilities. . Plan, launch, and manage paid advertising campaigns across Google (Search, Display, YouTube, Performance Max) and Meta platforms (Facebook & Instagram).. . Develop tailored TikTok campaign strategies, leveraging native formats, spark ads, creators, and trends to maximize performance.. . Optimize campaigns daily to maximize performance in terms of CPC, CPA, ROAS, CTR, and CVR.. . Build and maintain campaign structures, audiences, and keyword strategies tailored to business goals and product positioning.. . Collaborate with the creative team to brief, test, and iterate high-performing ad creatives and copy.. . Monitor and analyze campaign performance across platforms and provide actionable insights to improve results.. . Implement and manage A/B testing strategies for creatives, audiences, placements, and bidding models.. . Coordinate with data and analytics teams to ensure accurate attribution, conversion tracking, and UTM governance.. . Stay up-to-date with digital advertising trends, platform updates, and competitor activity.. . Support budget forecasting and pacing to ensure alignment with monthly and quarterly targets.. . Monitor and manage budgets to align with strategic goals and maximise ROAS.. . Collaborate with the Paid Media Director to define and execute high-impact strategies.. . Support the creative team with performance-focused briefing and asset feedback.. . Propose new ideas to improve campaign performance and support client growth.. . About You. . Full professional proficiency in English (both spoken and written), Italian and Spanish will be considered a Plus. . 3+ years’ experience managing paid media campaigns. . Proven track record of meeting client performance goals across both direct-response and brand campaigns to Senior management and founders.. . Highly organised, analytical, and confident working independently.. . Strong communicator with a client-first mindset and collaborative spirit.. . Experience with Google Ads, Meta Ads, GMC and reporting tools (Excel/Looker Studio/etc.).. . Proven success scaling TikTok campaigns for D2C or lifestyle brands, including experience with native TikTok formats, UGC, creators, and trend-jacking.. . Comfortable working across diverse and multicultural teams and proactively sharing insights and ideas.. . Experience with eCommerce, D2C, or lead generation funnels.. . Ability to interpret data and generate insights with strong attention to detail.. . Comfortable managing multiple campaigns across different markets and languages (multilingual is a plus).. . Background in beauty, wellness, or lifestyle brands is highly appreciated.. . Company Location: Italy.