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Product Marketing Manager at Gravity Payments. A career with Gravity Payments is an opportunity to be on a collaborative team where creative leadership, passion for progress, and responsibility are paramount. Our team members focus and commit to providing for our clients and our community because we care deeply for others.  . Success in this role looks like:. . Ownership and management of one or more products.. . Supporting cross-functional teams with strategy development and asset creation.. . Development and execution of effective Product Marketing Plans (PMPs).. . Delivering successful Go-To-Market strategies.. . Strong collaboration with cross-functional teams and leadership.. . Deep understanding of customer needs and market trends.. . Create and lead an advisory council of industry experts. Organize and lead advisory meetings and user conferences.. . Core Responsibilities. . Design, implement, and optimize marketing collateral/campaigns to drive sales and revenue (print, event, digital, and social).. . Drive activities that include multimedia marketing campaigns and web page optimization, all to increase revenue and product conversions.. . Collect customer and market data, ensuring new products and features meet customer needs. Be the expert in the markets your products support.. . Understand the competitive landscape. Identify strengths and weaknesses of competitor products and communicate key differentiators.. . Plan and manage Go-To-Market launches for new products and features, ensuring seamless cross-functional implementation.. . Collaborate with sales and marketing teams to develop product positioning and messaging that resonates with target customer personas.. . Develop and manage marketing plans, including key activities, budgets, and resources for customer acquisition and retention.. . Assess and adjust marketing programs based on performance metrics.. . Support sales channels by training them on customer problems and guiding the development of internal tools and external collateral.. . Preferred Skills. . 3+ years of product management/marketing experience, including 1-2 years in a customer/market-facing role.. . Demonstrated experience in developing and executing marketing strategies and campaigns.. . Strong ROI-tracking skills with the ability to measure campaign effectiveness.. . Exceptional communication and interpersonal skills.. . Ability to work independently in an ambiguous environment.. . Attention to detail with excellent written and verbal communication skills.. . Proficiency in tailoring communications to diverse audiences.. . Experience in a consensus-driven, collaborative culture.. . Ability to build and maintain formal and informal networks within and outside the organization.. . This job description is a snapshot of the role at this moment in time. As our organization evolves, so do our roles. Responsibilities may shift to meet changing business needs. We seek individuals who are adaptable, proactive, and open to growth as we continue to move forward together.. Technical requirements. Must have access to a wired internet connection and have access to at least a 25 megabits per second (mbps) download and 20 mbps upload speed connection. Company Location: United States.