
Associate Director of Lifecycle Marketing at Freebird. Freebird is a bootstrapped, 9-figure DTC brand on a mission to redefine grooming and self-care. With over 1 million customers, a thriving subscription business, and a fast-growing team, we're scaling across categories, channels, and international markets. We move fast, test everything, and build with customer obsession.. The Role. We’re looking for an . Associate Director of Lifecycle Marketing. to lead and scale Freebird’s email and SMS programs. You’ll own the campaign calendar, elevate creative execution, optimize automated flows, and drive performance across retention, LTV, and lifecycle revenue.. This role sits at the . center of cross-functional marketing campaigns. , collaborating with Paid Media, eCommerce, and Product to bring launches, promos, and brand storytelling to life—while continually improving the sophistication and impact of our lifecycle engine.. What You'll Do. 🎯 . Campaign Execution & Ownership. . . Own a rolling . 2–4 week email/SMS campaign calendar. aligned to key business and promotional priorities . . Manage the full campaign lifecycle: briefs, QA, timing, segmentation, testing, and execution . . Coordinate cross-functional launches (offers, PDPs, site banners, etc.) with Design, CX, Ecommerce, and Paid . . Maintain a high-volume output: . 100+ messages/month. with zero critical errors . . 🔁 . Automated Flows & Lifecycle Optimization. . . Lead all automated flows across Email and SMS (welcome, cart, browse, upsell, churn prevention, etc.) . . Experiment . 20+ flow tests/month. , improving segmentation, personalization, and triggers . . Prioritize roadmap based on revenue share, customer journeys, and testing opportunities . . 🧠 . Content Strategy & Product Marketing. . . Own messaging strategy across lifecycle touchpoints to reflect seasonality, campaigns, product education, and customer pain points . . Drive adoption, retention, and product routine building through smart sequencing and customer segmentation . . Collaborate on product launch support, crafting lifecycle campaigns that align with GTM goals and audience segments . . 🧪 . Testing & Creative Optimization. . . Develop and execute a robust . testing roadmap. : subject lines, send times, design, segmentation, and copy . . Work closely with creative partners to ensure output is on-brand, high-quality, and conversion-driven . . Brief, manage, and review creative deliverables from internal and external teams . . 📈 . Reporting & Performance Analysis. . . Own weekly/monthly reporting on key KPIs: revenue/message, CTR, CVR, unsubscribe rate, flow share of revenue . . Use data to guide optimization roadmap and content strategy . . Partner with analytics to build dashboards that surface insights on campaigns, flows, and segments . . 🤝 . Team Leadership & Cross-Functional Alignment. . . Manage and mentor 1 Campaign Manager and 2 Designers . . Lead weekly marketing calendar meetings and ensure alignment across Lifecycle, Creative, CX, Product, and Paid . . Build SOPs for briefs, QA, reporting, and testing to scale execution with speed and accuracy . . . . 5+ years of Lifecycle/Retention experience. with deep ownership of both campaigns and flows . . Hands-on experience with . Klaviyo. (or similar ESP) and . Attentive. (or similar SMS platform) . . Strong ability to manage . high-volume execution. (100+ messages/month, 20+ flows/month) . . Deep knowledge of . segmentation, personalization, and journey mapping. . . Proven success scaling . revenue from lifecycle. channels through testing and optimization . . Excellent . project management. , communication, and cross-functional alignment skills . . Strong eye for . creative direction. , QA detail, and copy alignment to brand and performance . . Comfort with data, reporting, and performance analysis (e.g., revenue attribution, flow share, engagement KPIs) . . 🌟 . Nice-to-Have Skills. . . Background in . DTC subscription or personal care/CPG. . . Experience supporting . product launches and GTM planning. . . Familiarity with tools like Figma, Asana, & GA4 . . Previous management of internal or external designers/copywriters. . Company Location: United States.