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Director of E-Commerce -Health & Wellness (Remote) (PST/MST Required) at Stingray Direct. Stingray Direct is a dynamic, fast-paced, direct-to-consumer company specializing in the development and launch of innovative products across the health, wellness, and beauty industries through digital-first strategies. Our growing team of experts is committed to improving the lives of our customers. We are seeking a seasoned, highly analytical Director of E-Commerce to lead the evolution of our direct-to-consumer e-commerce strategy and optimize our Shopify Storefront(s). The Director of Ecommerce will own the end-to-end ecommerce experience and revenue growth across our Shopify Plus DTC storefronts. This role blends performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine.. The ideal candidate brings deep Shopify Plus expertise, a bias for data-backed decisions, strong leadership skills, and experience running a cross-functional ecommerce team in a high-growth DTC environment.. The Director of E-Commerce resides in Marketing and reports directly to the Chief Marketing Officer. This position is 100% remote and requires the candidate to live and work within the Pacific or Mountain Standard Timezone. . Site Performance & Conversion Optimization. . Own full-funnel site performance: landing pages, PDPs, cart, and checkout.. . Lead mobile-first UX/UI optimization across devices.. . Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.. . Identify site friction points using heatmaps, session recordings, and analytics.. . Partner with UX/UI design and development to implement friction-reducing changes.. . Site Merchandising & Product Strategy. . Own merchandising across Shopify storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.. . Ensure merchandising consistency across Shopify and marketplaces (Amazon, Walmart).. . Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions.. . Build AOV through bundling, upsells, tiered offers, and subscription optimization.. . Platform Ownership (Shopify & Tech Stack). . Fully own the Shopify Plus platform, integrations, and performance roadmap.. . Manage tools including Rebuy, Recharge, Loop, Klaviyo, Okendo, AfterSell, and others.. . Scope technical needs with development team and QA releases.. . Ensure optimal site speed, mobile performance, and tech stack stability.. . Analytics & Experimentation. . Define and track ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV.. . Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting.. . Analyze quantitative and qualitative data to uncover optimization opportunities.. . Design and execute A/B tests with ROI modeling and proper documentation of learnings.. . Cross-Functional Leadership. . Partner with Growth, Paid Media, Creative, Lifecycle, Product, Ops, and Finance teams.. . Drive site readiness for new product launches, promotional campaigns, influencer/VSL rollouts, and creative updates.. . Coordinate inventory forecasts with VP of Operations and 3PL partner (ShipBob).. . Support lifecycle marketing in loyalty, rewards, and churn management.. . Collaborate with Paid Media team on CAC, LTV, and blended ROAS efficiency.. . Team Management & Leadership. . Directly manage ecommerce contributors across development, UX, lifecycle, and analytics.. . Build and mentor a high-performing ecommerce team.. . Set clear KPIs, success metrics, and development paths for all reports. . QUALIFICATIONS. . Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).. . 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions. . . Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing. Experience with Direct Response Marketing is a big plus.  . . 5+ years of experience in merchandising digital storefronts across brand sites and marketplaces to deliver engaging, high-converting and cohesive on-brand experiences regardless of sales channel. . . 5+ years of experience leading a team of direct reports responsible for managing email & sms marketing, loyalty and rewards and product review programs, front and back-end development, fulfillment, and other key areas driving an e-commerce strategy. . . 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred. . . 3-5+ years managing and optimizing post-purchase up-sell flows, experience with ReBuy, Aftersell, or similar platforms a big plus.. . Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans.. . Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership.. . 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations.. . Company Location: United States.