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Media Buyer - Meta & Tiktok - 41437970537 at Activate Talent. Job Title:. Paid Media Specialist, Social. Job Type:. Full-time / Remote. Work Hours:. PST. Job Overview:. We’re helping our client, a premium nutritional wellness company, find a . Paid Media Specialist. to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you’ll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.. Responsibilities. :. Campaign Execution & Management. . Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms . . Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager . . Implement influencer and publisher allowlisting strategies for content amplification . . Monitor campaign performance and make tactical optimizations to improve efficiency . . Manage budget pacing and allocation across campaigns and ad sets . . Conduct regular account audits to identify optimization opportunities . . Performance Monitoring & Optimization. . Perform daily performance analysis and implement optimization recommendations . . Execute A/B tests for audiences, creative, landing pages, and campaign settings . . Support landing page testing and optimization initiatives for social media traffic . . Monitor key metrics including CPA, ROAS, CTR, and conversion rates . . Identify trends and anomalies in campaign performance and recommend solutions . . Implement platform best practices for campaign optimization . . Reporting & Analysis. . Create daily, weekly, and monthly performance reports for leadership review . . Track campaign performance against established KPIs and targets . . Provide insights and recommendations based on performance data analysis . . Support attribution analysis and multi-touch customer journey reporting . . Maintain organized documentation of campaign strategies and results . . Creative & Testing Support. . Collaborate with creative teams to implement and test new creative assets . . Execute creative rotation strategies to prevent ad fatigue . . Monitor creative performance and provide data-driven feedback . . Support creative briefing process with performance insights . . Maintain creative asset libraries and performance documentation . . Must-Have. . +4 years of experience in paid social media advertising, preferably for DTC brands . . Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms . . Experience with influencer and publisher allowlisting processes and content amplification . . Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates) . . Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes . . Familiarity with Excel/Google Sheets for reporting and analysis . . Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred) . . Understanding of landing page optimization and testing methodologies . . Strong attention to detail with ability to manage multiple campaigns simultaneously . . Analytical mindset with ability to identify trends and optimization opportunities . . Excellent organizational, time management, and communication skills . . Ability to work efficiently in a fast-paced environment . . Company Location: Brazil.