We are redirecting you to the source. If you are not redirected in 3 seconds, please click here.

Sr. Director of Customer ISP Marketing at TP-Link Systems Inc.. Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. . Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. . The Sr Director of  Customer ISP Marketing is a customer-focused, executive leadership position responsible for shaping and executing TP-Link Systems’ marketing strategy to drive brand awareness, customer engagement, and revenue growth in the Local ISP segment.. Marketing Strategy:.   Develop and implement a comprehensive customer facing marketing strategy to drive brand awareness, customer acquisition, and customer retention.. Product Marketing:  . Define customer segmentation, positioning, and messaging to establish TP-Link Systems' leadership, differentiation, and benefits to customers by Local ISP segment and buyer persona.. Demand Generation: . Collaborate with sales and executive leadership to develop and execute high-performing, integrated marketing campaigns . Metrics and Measurement:. Establish process and performance metrics, including KPIs, to analyze performance and optimize the effectiveness of all marketing programs.. Customer Co-Marketing:. Define and implement co-marketing programs with ISP customers, Channel Partners, and industry consortia to drive awareness and demand for TP-Link Systems' products. Field Marketing: . Determine and execute a comprehensive, cost-effective strategy for shows, conferences, and events (third-party and self-produced) to maximize TP-Link Systems' brand exposure, highlight product positioning, and generate demand.. Budget Management:  . Manage and track TP-Link Systems' marketing budget to maximize the return on marketing efforts. Team Leadership: . Build, lead, and mentor a high-performing marketing team with a focus on continuous improvement of marketing metrics and KPIs. Required Qualifications. . . Education: . Bachelor’s in business, marketing, or related field (advanced degree preferred).. . . Experience: . 7+ years in channel sales leadership, with emphasis on distribution.. . . Skills: . Excellent communication, negotiation, and relationship-building capabilities.. . Company Location: United States.