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Product Marketing Manager (Web + App) at Weekday AI. This role is for one of the Weekday's clients. JobType: full-time. We are looking for a Product Marketing Manager to own positioning, messaging, go-to-market (GTM), and adoption across web and mobile applications. This role sits at the intersection of product, growth, content, and customer experience, with a strong focus on driving activation, enquiries/bookings, and long-term retention.. This is not a pure brand role. It is a hands-on product and growth marketing role centered on user adoption, funnel movement, and conversion.. Key Responsibilities. 1) Positioning, Messaging & Value Proposition. Define and refine core positioning for key customer segments (families, solo travelers, spiritual trips, group travel, weekend getaways, etc.). . Develop clear, compelling messaging for: . Website and app journeys . Landing pages and package pages . Performance creatives in collaboration with growth teams . Establish a consistent tone of voice and messaging hierarchy across channels. . 2) Go-To-Market (GTM) for Features & Launches. Own GTM strategy for new launches including destinations, packages, features, offers, and partnerships. . Build structured GTM plans covering: . Target segments . Customer insights and hooks . Channel mix (app, web, social, CRM) . Rollout timelines and success metrics . Coordinate cross-functionally to execute launches end-to-end. . 3) User Journey Communication & Adoption. Partner with product and design teams to improve: . Onboarding communication . In-app prompts and nudges . Feature education and discovery . Drive funnel progression from browse → enquiry → booking → repeat usage. . 4) Customer Insights & Competitive Intelligence. Own feedback loops from: . App and website behavior . Customer support and operations teams . Reviews, ratings, and social channels . Track competitors and adjacent platforms to inform: . Messaging optimizations . GTM angles . Inputs for feature prioritization. . 5) CRM, Lifecycle & Retention Messaging. Define lifecycle communication strategies for: . Onboarding . Browse or enquiry abandonment . Win-back journeys . Repeat usage and retention triggers . Partner with CRM and growth teams to execute campaigns across WhatsApp, email, and push notifications. . 6) Content & Sales Enablement Assets. Create product-led content such as: . Destination and product explainers . FAQs and trust-building content . Testimonials and proof points . Build sales and partnership enablement decks when required. . 7) Measurement & Reporting. Track and report on launch and adoption KPIs including: . CTRs to key pages . Activation and usage metrics . Enquiry and booking conversion uplift . Retention and cohort trends . Maintain launch scorecards and post-launch learnings. . Candidate Profile. Must-Haves. 4–8 years of experience in Product Marketing, Growth Marketing, or GTM roles . Strong capabilities in: . Positioning and messaging . GTM planning and execution . Funnel and adoption-led thinking . Comfortable collaborating with product, design, and tech teams . Strong writing, analytical, and structured thinking skills . Preferred Background. Experience in app-first or consumer internet companies such as marketplaces, D2C, fintech, quick commerce, or subscription businesses . Exposure to experimentation, cohort analysis, and lifecycle marketing . Travel or hospitality experience is a plus but not mandatory . Tools (Preferred). Analytics: GA4, Firebase, Mixpanel (or similar) . Search intent tools: Google Search Console . CRM: WebEngage, MoEngage, CleverTap (any one) . Planning & collaboration: Notion, Jira, Trello . User behavior tools: Hotjar or Microsoft Clarity (nice to have) . Success Metrics. Improved feature adoption and activation rates . Higher browse-to-enquiry and enquiry-to-booking conversion . Strong launch performance across CTRs and incremental demand . Improved retention supported by lifecycle messaging . Faster, more predictable GTM execution with strong cross-functional alignment. Company Location: India.