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Head of Demand Generation Manager at Teramind. About Teramind. Teramind is the leading platform for user behavior analytics, serving multiple use cases from insider risk mitigation to business process optimization. With our comprehensive suite of solutions, organizations gain unprecedented visibility into user activities while enhancing security, optimizing productivity, and ensuring compliance.Trusted by Fortune 500 companies and businesses of all sizes across industries, our innovative platform helps organizations protect sensitive data, maximize workforce performance, and create safer, more efficient digital workplaces. Through real-time monitoring and advanced analytics, we enable businesses to safeguard their most sensitive information while optimizing employee productivity in both in-office and remote work environments.. Our Core Values. At Teramind, our values drive everything we do. We embrace innovation as a fundamental principle, constantly pushing boundaries to improve our products, streamline processes, and enhance customer experiences. We foster resourcefulness by empowering our team members with the autonomy and confidence to solve problems independently while providing collaborative support when needed. As a globally inclusive organization, we celebrate diversity and create an adaptable work culture where respect and collaboration thrive across our international teams. Above all, we are committed to excellence, delivering the highest quality in every aspect of our work and consistently exceeding expectations in service to our clients and each other.. As we accelerate our shift to the corporate market, we’re seeking a hands-on, results-driven Head of Demand Generation to drive qualified pipeline and revenue growth—by building, managing, and optimizing high-impact PPC and integrated demand gen campaigns.. What You’ll Do:. . Own and Execute Demand Generation:. . Develop, launch, and manage multi-channel demand generation programs with a strong focus on PPC (Google, LinkedIn), driving enterprise trials, demos, and sales opportunities.. . Hands-On PPC Campaign Management:. . . Personally build, optimize, and scale PPC campaigns—owning everything from keyword research and ad copywriting to bid strategy, landing page testing, and conversion tracking.. . Implement best practices in campaign structure, negative keywords, A/B testing, and audience segmentation to maximize ROI and pipeline growth.. . . Full-Funnel Optimization:. . Analyze and optimize every stage of the funnel, from first click to closed deal, using data-driven insights to improve lead quality, conversion rates, and cost efficiency.. . ABM & Personalization:. . Develop targeted Account-Based Marketing (ABM) strategies for high-value enterprise accounts, leveraging PPC and other digital channels for personalized outreach.. . Cross-Functional Collaboration:. . Work closely with Product Marketing, Content, and Sales to align messaging, offers, and targeting with our enterprise and product-led growth strategy.. . Reporting & Insights:. . Build dashboards, track KPIs (CPL, CAC, pipeline contribution), and deliver clear, actionable insights to leadership for continuous improvement and strategic scaling.. . . 7+ years in B2B demand generation, with deep, hands-on expertise in building and managing PPC campaigns at scale (preferably in SaaS/cybersecurity/enterprise tech).. . Proven success driving pipeline and revenue growth from enterprise accounts via paid search and paid social.. . Mastery of Google Ads, LinkedIn Ads, Bing, and programmatic platforms; strong skills in keyword research, ad copywriting, and landing page optimization.. . Analytical mindset; fluent in campaign analytics, attribution, and reporting.. . Experience with ABM, marketing automation, and CRM tools. (HubSpot a big plus.). . Native-level English communication skills.. . Self-starter, highly collaborative, and passionate about experimentation and continuous learning.. . Company Location: United States.