
PPC Performance Lead (Google Ads, Microsoft Ads) - Performance focused (REMOTE) at Futuremedia. Are you a Google Ads expert who thrives on . scaling B2C performance campaigns. with speed, precision, and profitability? Do you want full ownership of . multi-product, multi-country campaigns. with . €100K+/daily budgets. — while also shaping the PPC team of the future?. We’re a . fast-moving, fully remote SaaS company with over 100 team members across Europe. , operating a portfolio of high-volume subscription-based B2C products used by millions of users. We’re looking for a . PPC Lead. to . build, run, and scale. aggressive Google Search campaigns from day one — fully hands-on.. This is not a strategy-only role. You’ll be . executing every aspect. : keyword research, ad creation, bid strategies, A/B testing, and deep analytics. But you’ll also shape the systems, define the playbooks, and eventually help grow the team.. Key Responsibilities. . Plan, implement, and manage Google Ads campaigns across multiple geographies, including account creation, campaign structure, and localization strategy.. . . Ensure all campaigns are fully compliant with Google Ads policies, including ad content, landing page experience, business verification, and industry-specific restrictions.. . . Proactively monitor account health and maintain high compliance standards to prevent suspensions or disapprovals.. . . Build and scale high-budget Google Search campaigns (€150k +/day) with a strong focus on ROI, CAC, and payback period. Constant account optimization to reach performance KPI. . . Conduct ongoing A/B tests on creatives, targeting, bidding and other strategies to optimize performance.. . . Analyze performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight.. . . Establish scalable internal processes and documentation to support long-term account growth and team expansion.. . . Collaborate cross-functionally with product, localization, analytics, and creative teams to ensure campaigns are aligned with business goals and compliant across markets.. . . 6+ years of proven hands-on experience managing Google Ads campaigns, with a strong performance marketing focus.. . . Proven success in creating and managing Google Ads accounts across multiple countries, with familiarity in geo-specific compliance and localization strategies.. . . In-depth knowledge of Google Ads policies, including disallowed content, restricted verticals, and account-level compliance (e.g. business verification, identity, ad destination rules).. . . Demonstrated ability to manage large daily budgets on performance-oriented products (at least €20k daily spend) with a track record of ROI-positive campaign scaling.. . . Experience with B2C subscription-based funnels and short decision cycles.. . . Strong analytical skills and fluency in tools like Google Ads, GA4, and spreadsheets (Looker Studio, SQL, or GTM is a plus).. . . Excellent command of English (written and spoken); additional languages are an asset.. . . Highly detail-oriented, with a proactive mindset and the ability to anticipate compliance risks before they escalate.. . . Nice to have:. Proven experience managing ppc/SEM squads. Company Location: Bulgaria.