
Creative Director at Activate Talent. Mission Statement: . The mission of the . Creative Director. is to efficiently manage the Art Director and the design team and be the final approval for all artwork projects. It is of top priority for this candidate to ensure clarity through proactive communication, maintaining an organized image library, and collaborating with photo editors for up-to-date assets. This candidate oversees and streamlines processes across packaging, catalog creation, and sales presentations, employing templates, organization, and data-driven approaches to enhance productivity and deliver exceptional design to the company as a whole. . Outcomes in order of importance: . Leadership. . Lead and set the tone for the department for how you want your team to show up. . Oversee 300 SKU creatives . . Lead the team on asset management & keeping creatives organized . . Work with creative producer to help deliver assets to the rest of the team on time and in an organized manner. . Communicate clearly to team members on what “done” looks like to ensure projects are delivered on time. . Ensure a quality / aesthetic standard for the company . . Take initiative on when to do shoots (even when not asked) by evaluating launch forecast . . Maintain & review all creative assets before releasing to ensure it’s on-brand across all platforms. . Oversee, build, and manage the Design Team and Art Director . . Collaborate with the Creative Producer and design team to ensure models, graphics and packaging are on-brand and delivered on time. . Learn to pass assistant work off to team members. . Communicate with Cassandra when team members are not working or when new team members are needed. . Let go of team members who are not meeting expectations. . Set annual goals for each team member to help growth within the company. . Create systems in place when needed with Project Manager to prevent projects and approves being behind on deadlines. . Create a collaborative growing environment for team members to help internal growth. . Work with Stef (HR) to create scorecards for new roles. . Work with Stef to do quarterly and yearly reviews for each team member. . Provide immediate feedback verbally and via email to ensure team members can make adjustments swiftly . . Bring in freelance team members when needed. . Creative Assets . . Conceptualize photoshoots and video shoots. . Communicate cross-functionally with other team members to ensure appropriate assets needed. . Create mood boards for photo shoots and video shoots. . Select, book, and direct models . . Mockup what the assets could be used for. . Work with the Creative Producer to create a yearly creative budget. . Confirm bookings a minimum of 2 weeks before each shoot. . Work with assistants to coordinate all receipts to AP. . Ask for budget expansion when necessary. . Creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget. . Work cross-functionally with other departments to ensure clarity on what assets are needed. . Marketing and Sales. . Amazon. . Product development. . Provide example images to ensure alignment with all parties. . Create shot lists with the Creative Producer . . Creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print. . Organize the project plan. . Ask questions before beginning any project to ensure the job is clear . . Work vs. Capacity - Assign the job to the appropriate design team member when necessary. . Hold the design team member accountable for completing the task. . Gather retail asset pack from sales team so we ensure we are delivering what is needed for product photography. . Complete assigned tasks on time and communicate in advance if you expect delays. . Be the first and final point of approval. . Collaborate with the Copywriter and associated projects. . Build on our copy approval process. . Provide the copywriter with timelines . . Work cross-functionally with the product development team to ensure the copy is aligned with the product. . . Oversee 1+ direct mail catalogs per year. . Collaborations. . Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities. . Create design concepts for licensing opportunities. . Create design concepts for limited edition or collaboration launches. . Collaborate with the Product Development team to create new product design concepts. . Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies. . Analyze brand tracking, market trends, consumer needs, and the competitor landscape. . Meet budget requirements by forecasting and managing expenses. . Work with the social media team to design the social grid . . Asset Management. . Oversee approximately 10 sales presentations per year . . Gather copy and data from the sales team and map out the presentation before beginning the project. . Utilize past presentations to avoid doing unnecessary work i.e. if doing three sales presentations in one month use the same data-driven slides for all presentations and tailor the remaining pages to that particular retailer. . Create a Holiday sell sheet. . Create Product Fact Sheets for all new items that will help sell and educate customers on why. . Work with the copywriter to provide the copy on time . . Work with the PD team to understand the purpose of the product before starting. . Work with the creative team to ensure you have images on time. . Specific core competencies for this role:. . . Efficiency. . Able to produce significant output with minimal wasted effort. . . . Organization and planning. . Plans, organizes, schedules, and budgets files and personal time efficiently and productively. Focuses on key priorities. . . . Attention to detail. . Does not let important details slip through the cracks or derail a project. . . . Proactivity. . Acts without being told what to do. Bring new ideas to the company. . . . Flexibility/ adaptability. . Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change. . . . Creativity/ innovation. . Generates new and innovative approaches to problems. . . . Enthusiasm. . Exhibits passion and excitement over work. Has a can-do attitude. . . . High standards. . Expects personal performance and team performance to be nothing short of the best.. . Company Location: Philippines.