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Claude AI & Automation Specialist at Koin Limited. Koin Limited is a fast-growing, multi-brand direct-to-consumer (D2C) e-commerce group headquartered in Poole, UK. The company operates across the UK, USA, Canada, and Australia and is working towards £100 million in annual revenue by 2030. . Koin is an AI-first company. We believe that AI is not a nice-to-have but a fundamental part of how we operate, compete, and scale. We are actively incorporating AI into every element of the business — from marketing and operations to finance and customer experience — and this role sits at the centre of that transformation. . Koin builds and scales digitally-led brands through strong commercial strategy, data-led decision making, and high-performance e-commerce operations. . The brand portfolio includes: . The Koin Club — licensed collectible coins and medallions . Tilly Pig — financial literacy products for children . Jonny’s Sister — personalised gifts and homeware . Bubba Boo — eco-conscious baby, toddler and adult clothing . The Wessex Mint — precious metals savings and investment platform . Pastel Sixteen — contemporary fashion and accessories. The C. laude AI & Automation Specialist. is a lead-level individual contributor responsible for driving the adoption, implementation, and deep working knowledge of Claude across every function within Koin’s multi-brand e-commerce business. This is a new role created to ensure the business extracts maximum value from AI as a core operational capability. . The primary focus of the role is process automation and workflow building — identifying manual, repetitive, or inefficient processes across the business and designing Claude-powered solutions that save time, reduce cost, and improve output quality. This extends across all departments including marketing, operations, finance, customer service, and systems. . Beyond automation, the role carries significant responsibility for upskilling the wider team. The Claude AI & Automation Specialist will design and deliver training programmes, create reusable templates and tools, and provide hands-on coaching to ensure every team member can use AI effectively in their day-to-day work. The goal is to build a culture where AI-augmented work is the default, not the exception. . The successful candidate will be expected to maintain deep expertise across all Claude surfaces — including Chat, Cowork, and Code — and apply the right tool to the right problem depending on the situation. They should also be comfortable working with agents, sub-agents, and orchestration patterns to build intelligent, multi-step workflows. Experience with other AI platforms and automation tools is also valued, as the role requires a broad understanding of the AI tooling landscape. . We are looking for someone who gets genuinely excited by new technology, systems, and logic. Someone with a natural problem-solving mindset who sees an inefficient process and immediately starts thinking about how to fix it. Curiosity and initiative are just as important as technical skill in this role. . This role reports to the Head of Systems & Data and works cross-functionally with all departments. Full training will be provided on Koin’s internal systems and tech stack. . Key Responsibilities . Process Automation & Workflow Building . Design, build, and maintain Claude-powered automations that deliver measurable time and cost savings . Develop multi-step workflows that integrate Claude with existing business systems and tools . Design and implement agent-based architectures including sub-agents and orchestration agents to handle complex, multi-stage business processes . Build and maintain reusable prompt templates, Claude Projects, custom skills, and automation patterns . Evaluate and implement automation platforms (e.g. Make, n8n) alongside Claude to create end-to-end workflows . Document all automations with clear logic, dependencies, and maintenance requirements . Monitor automation performance and iterate based on output quality and reliability . Identify and prioritise manual, repetitive, or inefficient processes across all departments for automation . Training & Team Enablement . Design and deliver structured training programmes to upskill team members across all departments in effective AI usage . Create formal training materials including guides, video walkthroughs, and reference documentation . Provide one-to-one coaching and ad-hoc support to help individuals integrate AI into their specific workflows . Build self-serve templates, tools, and resources that enable teams to leverage Claude independently . Track and report on team adoption metrics and AI literacy across the business . Stay current on Claude product updates, new capabilities, and emerging AI tools, and communicate relevant changes to the team . Prompt Engineering & Output Quality . Develop and refine prompting strategies to maximise the accuracy, consistency, and quality of Claude’s outputs across Chat, Cowork, and Code . Establish best practices and style guides for prompt engineering across different use cases . Build and maintain a library of tested, high-performance prompts for recurring business tasks . Evaluate output quality across different Claude models and surfaces, recommending the optimal approach for each use case . Troubleshoot and resolve issues with prompt performance, hallucination, or inconsistent outputs . AI Strategy & Innovation . Contribute to the development of the business’s AI adoption roadmap and strategic priorities . Research and evaluate new AI tools, models, and capabilities relevant to Koin’s operations . Identify opportunities where AI can create competitive advantage or unlock new capabilities . Benchmark Koin’s AI maturity against industry best practice and recommend improvements . Provide input on build-vs-buy decisions for AI-powered tooling and integrations . Cross-Functional Collaboration . Work with marketing, operations, finance, customer service, and e-commerce teams to understand their workflows and pain points . Act as the central point of contact for AI-related questions, requests, and project scoping across the business . Partner with the Systems & Data team to ensure AI solutions integrate cleanly with existing data pipelines and platforms . Communicate progress, impact, and learnings through regular reporting to leadership . Demonstrable deep expertise with Claude across all surfaces including Chat, Cowork, and Code . Proven track record of using AI to automate business processes and deliver measurable efficiency gains . Strong prompt engineering skills with the ability to design, test, and iterate on complex prompts for diverse use cases . Experience designing and building agent-based workflows including sub-agents and orchestration agents . Experience training and upskilling non-technical team members in AI tools and workflows . Comfortable with light coding including working with APIs (REST, webhooks, OAuth), JSON, and basic scripting (e.g. Python or JavaScript) . Strong understanding of workflow automation concepts including triggers, conditions, data mapping, and error handling . Excellent analytical and problem-solving skills with the ability to break down complex processes into automatable steps . A natural problem-solving mindset with genuine excitement for new technology, systems, and logic . Strong written and spoken English with the ability to create clear documentation and training materials . Ability to clearly communicate technical concepts and AI capabilities to non-technical stakeholders . Self-directed and structured working style, able to manage workload independently in a remote environment aligned with UK business hours . Naturally curious with a bias toward continuous improvement and staying ahead of the rapidly evolving AI landscape . Desirable (But Not Essential) . Experience with automation platforms such as Make, n8n, Zapier, or similar workflow tools . Familiarity with other AI platforms and models (e.g. OpenAI, Gemini, Perplexity) and the ability to compare capabilities objectively . Experience working with e-commerce platforms, particularly Shopify . Familiarity with ERP systems, particularly NetSuite . Experience with iPaaS or middleware platforms for system integration . Understanding of e-commerce operations including order management, inventory, and customer lifecycle . Experience working in or with D2C or multi-brand retail businesses . Familiarity with MCP (Model Context Protocol) or similar AI integration standards . Experience building or managing Claude Projects, custom skills, or agent. Company Location: Argentina.