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Performance Marketing Specialist (Paid Ads) at Sigma Marketing LLC. About the Role. We are looking for a results-driven Performance Marketing Specialist to create, manage, and optimize high-performing ad campaigns for our crypto casino platforms. The ideal candidate has hands-on experience with Google Ads, Facebook Ads (with cloaking), TikTok, and native ad networks, understands traffic monetization, and knows how to scale campaigns profitably.. If you live and breathe data-driven marketing, A/B testing, and campaign scaling, and have experience in the iGaming or crypto industry, we want to hear from you.. Key Responsibilities. . Plan, launch, and optimize paid campaigns across Google, Facebook (with cloaking), TikTok, and native ad networks.. . Develop and execute strategies to scale traffic profitably while staying within KPI targets (CPA, ROI, ROAS).. . Conduct A/B tests on creatives, landing pages, and funnels to improve conversion rates.. . Manage ad budgets efficiently and allocate spend to the most profitable campaigns.. . Utilize tracker tools for performance monitoring and optimization.. . Collaborate with design teams to create compelling ad creatives tailored to different networks and audiences.. . Ensure compliance with ad platform rules and implement cloaking solutions where necessary.. . Analyze performance metrics, prepare regular reports, and identify growth opportunities.. . Research and test new traffic sources, ad formats, and tools to maintain a competitive edge.. . . 2+ years of experience in performance marketing within iGaming, crypto, or similar high-ROI industries.. . Proven success managing campaigns on Google, Facebook, TikTok, and native ad networks.. . Hands-on experience with tracker tools (Voluum, Binom, Keitaro) and traffic analytics.. . Advanced knowledge of A/B testing and funnel optimization.. . Familiarity with cloaking tools and experience running US traffic campaigns (for Expert level).. . Strong analytical skills with the ability to interpret data and make data-driven decisions.. . Knowledge of compliance requirements for casino/crypto advertising.. . Fluent in English; additional languages are a plus.. . Nice-to-Have. . Experience with affiliate marketing or partnership programs.. . Familiarity with landing page builders (e.g., ClickFunnels, Unbounce).. . Understanding of automation tools for campaign optimization.. . Company Location: Azerbaijan.