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Paid Media Specialist | Remote | LATAM Only at Remote Talent LATAM. About US. At . Remote Talent LATAM. , we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.. About the client. Our client Is a dynamic and results-driven digital marketing agency that helps businesses grow through innovative marketing strategies. Seeking an experienced Digital Marketing Manager to lead their digital marketing team and drive success for our clients. If you have a passion for digital marketing, a proven ability to manage high-performing teams, and a track record of delivering exceptional results, we want to hear from you! . Key Responsibilities:. . Develop and implement full-funnel paid media strategies aligned with business goals. . . Conduct audience research and competitor analysis to identify growth opportunities. . . Build media plans with channel recommendations, budget allocation, and KPIs. . . Launch, monitor, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter, and other paid media platforms. . . Manage keyword research, bidding strategies, ad copywriting, and A/B testing. . . Continuously refine campaigns to improve performance metrics such as CTR, CPC, CPA, and ROAS. . . Use analytics tools (Google Analytics, Looker, SEMrush, etc.) to evaluate campaign performance. . . Generate weekly/monthly reports with actionable insights and optimization recommendations. . . Run experiments and A/B tests to validate new ideas and strategies. . . Partner with design and content teams to ensure creatives align with campaign goals and brand standards. . . Work closely with sales and CRM teams to ensure paid efforts support lead gen and pipeline growth. . . Present campaign outcomes and learnings to internal stakeholders with clarity and context. . . Own and manage paid media budgets, ensuring efficient spend and maximum ROI. . . Monitor daily performance and reallocate budgets as needed to high-performing channels or campaigns. . . Stay ahead of industry trends, platform updates, and emerging best practices. . . Propose innovative testing ideas and strategic shifts based on evolving data and opportunities.. . . Bachelor’s degree in Marketing, Advertising, Communications, or a related field. . . 3+ years of hands-on experience managing paid media campaigns. . . Proven track record of meeting or exceeding performance goals. . . Proficient with tools like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and Twitter Ads. . . Strong analytical skills with the ability to interpret data and optimize in real-time. . . Experience with tools like Google Analytics, Looker, SEMrush, or similar. . . Google Ads or Meta Blueprint certification is a plus. . . Strong written and verbal communication in English.. . Company Location: Mexico.