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Senior Product Marketing Manager, Oncology at SAGA Diagnostics. We are seeking a dynamic and strategic Senior Product Marketing Manager, to lead and execute marketing initiatives for oncology products. This role plays a critical part in developing and implementing marketing strategies that drive awareness, adoption, and growth of oncology treatments. The ideal candidate will have a deep understanding of the oncology market, customer needs, and competitive landscape to craft impactful campaigns and initiatives.. Key Responsibilities:. . Develop and execute comprehensive marketing strategies to drive brand awareness, market share, and sales growth for oncology products.. . Lead the creation of marketing campaigns, promotional materials, and digital content tailored to healthcare professionals, patients, and stakeholders.. . Conduct market research and competitive analysis to identify trends, opportunities, and customer insights to inform strategic decisions.. . Collaborate with cross-functional teams, including sales, medical affairs, regulatory, and market access, to ensure cohesive brand messaging and execution.. . Partner with key opinion leaders (KOLs) and industry experts to enhance brand credibility and engagement within the oncology community.. . Monitor and analyze key performance metrics, adjusting marketing plans to optimize effectiveness and ROI.                                                                  . . Ensure compliance with industry regulations and company policies while executing marketing initiatives.. . Manage budgets, timelines, and resources to ensure efficient execution of marketing programs.. . Support sales teams with training materials, presentations, and messaging to enhance customer engagement.. . . 5+ years of experience in oncology marketing, diagnostic preferred pharmaceutical or biotech.. . Strong knowledge of the oncology therapeutic landscape, including treatment pathways, stakeholders, and market dynamics.. . Proven ability to develop and execute successful marketing strategies in a highly regulated industry.. . Experience working with cross-functional teams and managing product life cycles.. . Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.. . Excellent communication, presentation, and project management skills.. . Ability to work in a fast-paced environment with multiple priorities.. . Education:  Bachelor degree in Marketing, Business, Life Sciences, or a related field ideal; MBA or advanced degree preferred.. Company Location: United States.