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Conversion Rate Optimization (CRO) Lead - Shopify & PageFly at Activate Talent. Location:. Remote (must have 4+ hours overlap with EST or PST working hours). About Us. We’re a fast-scaling beauty brand with a cult following and a simple mandate—turn every click into a customer and every customer into a fan. Our Shopify storefront already converts above industry average, but we’ve barely scratched the surface on structured testing or funnel innovation.. That’s where you come in.. What Success Looks Like. . . 30 Days. : Audit our full journey (ads → pre-lander → PDP → checkout), deliver a CRO roadmap, and launch your first A/B test. . . . 90 Days. : Run 3–5 experiments per week, PageFly pre-landers outperform our control by double digits, and weekly dashboards show measurable gains in CVR, AOV, and RPS. . . Your Day-to-Day. . Design, build, and optimize full-funnel experiences—pre-landers, landing pages, PDPs, cart, and checkout—primarily in Shopify and PageFly. . . Launch and analyze A/B and multivariate tests using tools like Optimizely, VWO, or Google Optimize. . . Dive deep into GA4, Shopify analytics, Hotjar/Clarity, and session recordings to uncover insights and prioritize tests. . . Use AI tools to generate HTML/JS snippets for quick builds—know when to DIY vs. loop in devs. . . Write and optimize copy: headlines, product positioning, and micro-copy that drives conversions. . . Own weekly KPI reporting and turn learnings into testable hypotheses. . . Build a CRO playbook—turn your wins (and fails) into scalable SOPs. . . Must-Have Experience. . 3+ years of CRO experience with DTC or marketplace brands (beauty/wellness a big plus). . . Deep Shopify knowledge including theme editing, Liquid, metafields, and apps. . . PageFly (or similar builder) mastery—able to wireframe, build, QA, and push live. . . Demonstrated ability to boost CVR/AOV (bonus for before/after stats). . . Working knowledge of HTML/CSS/JS for speed and autonomy. . . Proficient with analytics tools like GA4, Looker, and ideally SQL basics. . . Clear, punchy communicator who can sell test ideas and kill weak ones with no ego. . . Nice-to-Haves. . Experience scaling subscription or replenishment funnels. . . Familiarity with Klaviyo, Postscript, or other post-purchase upsell tools. . . Comfort with AI content/code tools (ChatGPT, Copilot, etc.). . . Understanding of affiliate or influencer funnel reskinning. . . KPIs You’ll Own. . Conversion Rate (CVR) . . Average Order Value (AOV) . . Revenue per Session (RPS) . . Cart & Checkout Completion Rates . . Test Velocity & Win Rate . . Company Location: Philippines.