Designer- Growth Landing Page & E-Commerce - Health & Wellness - REMOTE at Hi-Altitude Brands

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Designer- Growth Landing Page & E-Commerce - Health & Wellness - REMOTE at Hi-Altitude Brands. Hi-Altitude / Stonehenge Health | Health & Wellness | Remote (California-Based). Stonehenge Health is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. Through science-backed, thoughtfully formulated products, Stonehenge Health supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. . We’re looking for a Growth / Landing Page Designer to own the design and execution of landing pages that drive revenue across paid acquisition funnels.. This is not a traditional UX or brand design role.. We need a direct-response growth marketer in designer’s clothing — someone who understands funnel psychology, offer framing, conversion levers, and how to use data to design experiences that win.. Landing Page Design & Funnel Execution. Design, build, and iterate on paid landing pages across formats including:. long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs. Translate growth strategy and direct-response principles into polished, conversion-focused page experiences. Ensure every page blends premium trust-building health branding with performance-first design. Conversion-Centered Design. Apply proven conversion psychology levers:. urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring. Structure pages with storytelling flow:. problem → agitation → solution → proof → offer → CTA. Balance aggressive performance marketing with credibility and compliance required in health/wellness. Experimentation, CRO & Rapid Iteration. Rapidly design multiple variations for A/B testing — speed of iteration matters. Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments. Design modular components that can be tested, swapped, and scaled quickly. Data-Driven Design & Analytics Fluency (Core Requirement). This role requires more than good taste — it requires strong analytical judgment.. Understand which performance metrics actually inform impactful design decisions. Use behavioral and funnel data to diagnose friction points and conversion drop-offs. Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards. Measure and quantify design impact through metrics such as:. CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth. Turn data insights into clear design actions:. stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking. Communicate results in terms of business outcomes, not subjective design feedback. Cross-Team Collaboration. Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout. Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization. Support ongoing creative testing with reusable templates and performance-focused design systems. Requirements. 4–6+ years of experience designing high-converting DTC landing pages (brand or agency). Direct-response mindset — you design for action, not just aesthetics. Deep experience building pages for paid traffic funnels (Meta, Google, native, etc.). Strong analytical understanding of funnel metrics and performance measurement. Ability to design across multiple page archetypes:. advertorial → sales page, quiz → offer page, hybrid PDPs, upsell flows. Comfortable working in a scrappy, rapid-test growth environment. Portfolio showing landing page work tied to measurable outcomes (CVR lifts, ROAS improvements). Company Location: United States.