
Sr PPC Specialist at Action1. About Action1:. Action1 is an autonomous endpoint management platform that is cloud-native, infinitely scalable, highly secure, and configurable in 5 minutes—it just works and is always free for the first 200 endpoints, with no functional limits. By pioneering autonomous OS and third-party patching - AEM’s foundational use case - through peer-to-peer patch distribution and real-time vulnerability assessment without needing a VPN, it eliminates costly, time-consuming routine labor, preempts ransomware and security risks, and protects the digital employee experience. Trusted by thousands of enterprises managing millions of endpoints globally, Action1 is certified for SOC 2 and ISO 27001.. The company is founder-led by industry veterans Alex Vovk and Mike Walters, American entrepreneurs who founded Netwrix, which has grown into a multi-billion-dollar industry-leading cybersecurity company.. The Role. We are seeking a highly skilled PPC (Pay-Per-Click) Specialist to help with our paid advertising campaigns across Google Ads, Bing Ads, Capterra, and other pay-per-click platforms, including Social Media. The ideal candidate will be responsible for planning, optimizing, implementing, and analyzing paid search engine marketing campaigns. This role is crucial for driving the company's growth by ensuring high visibility, traffic acquisition, and conversions, maximizing ROI on our digital spend.. What You’ll Do. . Planning, executing, and managing PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, Reddit, Capterra, and other platforms, ensuring alignment with our business goals.. . Conducting keyword research, audience targeting, bid strategy, and tracking competitor PPC strategies to gain better rankings in search results and identify growth opportunities.. . Monitor daily campaign performance and adjust strategies based on data analysis to optimize and scale campaign performance.. . Develop compelling ad copy, A/B test creatives, and landing pages to continuously improve performance through precise and innovative campaigns.. . Manage campaign expenses, estimate monthly costs, and reconcile discrepancies.. . Produce reports for management showing ROI, key metrics, and areas for campaign improvement.. . Stay current with PPC and SEM trends and techniques to ensure alignment with industry standards and technological advancements.. . . Proven experience managing PPC campaigns across multiple platforms (Google, Microsoft, Reddit, LinkedIn, etc.) managing search, display, remarketing, and video.. . Familiarity with A/B and other testing methods.. . Strong analytical skills and experience with GA4, Google Ads, and other analytical tools.. . Familiarity with SEO and web traffic metrics.. . Demonstrated capacity to manage budget and optimize allocation, ensuring cost-effective campaign execution and scalable growth.. . Excellent communication skills and the ability to articulate performance metrics, challenges, and opportunities.. . A team player with a track record of increasing company revenue and brand awareness through coordinated and strategic campaigns.. . Background in high-growth or scale-up organizations is preferred.. . Experience with Salesforce is a plus.. . Company Location: Portugal.