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Director Performance Marketing at Weekday AI. This role is for one of the Weekday's clients. Min Experience: 4 years. JobType: full-time. We are looking for a highly driven and analytical . Director – Performance Marketing. to lead and scale our digital marketing efforts across multiple channels. The ideal candidate will have deep expertise in paid media campaigns, performance marketing strategy, and data-driven decision-making. This role is central to driving growth and user acquisition through strategic deployment of performance campaigns across Google, Facebook, and other key digital platforms.. You will be responsible for end-to-end campaign management — from strategy, execution, and optimization to reporting and ROI analysis. This is a high-impact leadership role for a candidate with strong hands-on experience in . Google AdWords, Facebook Ads Manager. , and other performance marketing platforms.. Key Responsibilities:. . Own the planning, execution, and optimization of performance marketing campaigns across Google Ads, Facebook Ads, and other paid channels. . . Leverage . data marketing. to analyze user behavior, segment audiences, and tailor campaigns that maximize acquisition and retention. . . Drive high-quality traffic and leads while managing cost-efficiency, conversion rates, and return on ad spend (ROAS). . . Continuously monitor, analyze, and report on campaign performance to optimize toward business KPIs. . . Collaborate with product, content, and design teams to create high-performing ad creatives and landing pages. . . Develop A/B testing strategies across creatives, ad copies, audiences, and bidding methods. . . Lead budget allocation decisions across platforms based on performance data and growth goals. . . Stay ahead of platform updates, digital trends, and algorithm changes to maximize performance. . . Build and mentor a high-performing digital marketing team over time. . . Key Skills & Requirements:. . 4–7 years of hands-on experience in . performance marketing. , with a strong track record of managing and scaling paid media campaigns. . . Proficiency in . Google Ads. (Search, Display, YouTube) and . Facebook Ads Manager. . . . Deep knowledge of . data-driven marketing. techniques including attribution modeling, audience segmentation, and conversion tracking. . . Strong analytical mindset and comfort with marketing metrics such as CPC, CPM, CTR, CPA, and ROAS. . . Familiarity with web analytics tools like . Google Analytics. , Google Tag Manager, and pixel integrations. . . Strong grasp of . digital marketing. principles including funnel optimization, remarketing, and audience targeting. . . Ability to translate business goals into marketing strategies with measurable impact. . . Experience in scaling marketing efforts for B2C or D2C brands is a plus. . . Excellent communication, stakeholder management, and decision-making skills.. . Company Location: India.