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Product Marketing Manager at Lockwood Publishing. Role Overview . The Product Marketing Manager plays a strategic and executional role in shaping Avakin Life’s player marketing through a strong focus on data, targeting, and lifecycle optimisation. . Working in close partnership with the Senior Product Marketing Manager, this role contributes to marketing strategy development while owning the design, execution, and optimisation of audience-led campaign approaches. . The Product Marketing Manager translates high-level marketing and product priorities into clear audience strategies, campaign frameworks, and measurable plans that drive engagement, retention, and revenue. . Working cross-functionally with Product, LiveOps, BI, Creative, Monetisation, UA, and Community teams, this role ensures marketing decisions are evidence-based, player-centric, and continuously optimised in line with player behaviour and business goals. . Key Responsibilities  . Strategic Planning & Lifecycle Ownership . Contribute to marketing strategy through audience, lifecycle, and targeting expertise . Define and maintain player segmentation frameworks supporting acquisition, engagement, monetisation, and win-back . Partner with the Senior Product Marketing Manager to plan lifecycle strategies across key player cohorts . Identify opportunities to improve relevance, timing, and impact of player communications . Marketing Planning & Calendar Contribution . Co-own planning inputs into the unified marketing calendar, ensuring lifecycle and targeting considerations are embedded . Translate strategic beats into structured campaign plans with defined audiences, objectives, and KPIs . Surface dependencies, risks, and performance considerations during planning cycles . Campaign Strategy, Execution & Optimisation . Design campaign frameworks including audience definitions, messaging objectives, channel mix, and success metrics . Execute and optimise multi-channel campaigns across owned and organic channels . Make data-driven decisions on campaign iteration, prioritisation, and optimisation . Continuously test and refine campaign approaches to improve effectiveness . Data, Insight & Performance Analysis . Own performance analysis for player-facing marketing campaigns . Partner with BI to define measurement frameworks, dashboards, and reporting standards . Interpret player data to generate actionable insights for current and future initiatives . Present performance insights and optimisation recommendations to senior stakeholders . Brand & Creative Effectiveness Support . Ensure brand voice and value propositions are applied consistently across audiences . Inform creative direction through insight-led briefs, testing results, and performance feedback . Support evaluation of creative effectiveness across channels and player segments . Social Media Strategy & Optimisation . Contribute to social media strategy through platform-specific audience and performance insight . Define targeting and content approaches by platform and player cohort . Optimise social activity to support launches, LiveOps beats, and lifecycle goals . App Store Optimisation (ASO) Support . Support ASO strategy through audience-driven messaging, keyword insights, and testing plans . Execute ASO experimentation, including hypothesis development and performance evaluation . Analyse store performance to inform future optimisation and messaging direction . Support Google Play featuring through data-led timing and asset recommendations . Cross-Functional Collaboration . Act as a strategic partner to Product LiveOps, Monetisation, UA, and Community teams on audience targeting and insight . Ensure marketing considerations are represented in cross-team planning discussions . Proactively surface insights, risks, and opportunities to the Senior Product Marketing Manager . Scope, Authority & Escalation . Owns audience strategy, targeting frameworks, campaign optimisation, and performance insight . Contributes to marketing strategy and planning with accountability for execution and iteration . Does not own creative vision, brand positioning, go-to-market strategy, or final campaign sign-off . Escalates prioritisation challenges, performance risks, or strategic misalignment to the Senior Product Marketing Manager .  . Essential Experience. Proven experience in . product marketing, lifecycle marketing, or growth marketing. , ideally within gaming, entertainment, or digital consumer products . Demonstrated ownership of . audience segmentation frameworks. and lifecycle strategies (acquisition, engagement, monetisation, retention, win-back) . Experience designing and executing . multi-channel, audience-led campaigns. across owned and organic channels . Strong background in . data-driven marketing. , including performance analysis, testing, and optimisation . Experience partnering with BI or analytics teams to define . measurement frameworks, dashboards, and KPIs. . Proven ability to translate high-level product or business priorities into . clear audience strategies and structured campaign plans. . Experience working cross-functionally with Product, LiveOps, Creative, Monetisation, UA, or Community teams . Experience analysing campaign performance and presenting actionable insights to senior stakeholders . Desirable Experience. Experience within . live service games or mobile gaming. . Exposure to . App Store Optimisation (ASO). strategy and experimentation . Experience contributing to . social media strategy and platform-specific targeting approaches. . Familiarity with monetisation strategies in free-to-play or digital product environments . Experience supporting creative testing and evaluating creative effectiveness . Skills & Capabilities. Strong analytical capability with the ability to interpret complex data into clear recommendations . Commercial awareness and understanding of engagement, retention, and revenue levers . Strategic thinking combined with hands-on execution capability . Structured planning skills and attention to detail . Clear and confident communicator, able to influence cross-functional stakeholders . Proactive problem-solver with strong ownership mindset . Comfortable working in fast-paced, iterative environments . Company Location: United Kingdom.