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Head of Marketing (Internal Role) at Pearl. Job Position:.  Head of Marketing. Work Arrangement:.  Remote (LATAM and EA based). Job Type:.  Full-time, Independent Contractor. Work Schedule:.  40 hours per week, with core hours between 9 AM – 5 PM EST. About Pearl Talent:. Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.. Hear why we exist, what we believe in, and who we’re building for: . Watch here. Why Work with Us?. We’re not just another recruiting firm—we focus on placing candidates with exceptional US and EU founders who prioritize the long-term success of their team members. We also provide retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat.. Role Overview:. As Head of Marketing, you’ll be responsible for scaling our lead generation engine from 1 to 100. We've built a solid 0–1 foundation—now we need a strategic, hands-on marketing leader who can turn our marketing function into a consistent growth machine. You’ll own the full marketing funnel, lead a team, run experiments, and execute high-leverage campaigns across paid, organic, and brand initiatives.. Your Impact. You’ll 3x net new leads in two quarters, drive lead-to-call conversions above 70%, and lower our CAC while increasing LTV. Your ability to scale systems and campaigns will fuel Pearl’s growth, helping us close more high-quality deals and build deeper client relationships. You’ll be a key voice in company strategy and a driver of real revenue outcomes.. Purpose of Your Role. To architect and execute a high-performance marketing function that consistently generates qualified leads. You’ll refine what’s working, replace what’s not, and innovate new growth channels—all while managing a nimble team and collaborating cross-functionally to align our brand and go-to-market motion.. Key Metrics You Own. . 3x growth in net new leads generated within two quarters . . 70%+ lead-to-booked call conversion rate . . Improved CAC to LTV ratio through optimized campaigns . . Key Responsibilities. Growth & Lead Generation. . Launch and scale high-performing lead generation strategies across paid and organic channels . . Own demand generation efforts, constantly testing new tactics and campaigns . . Drive consistent monthly acquisition of qualified, sales-ready leads . . Marketing Operations. . Manage the full funnel—SEO, PPC, email, content, and social—to optimize conversion . . Own messaging frameworks, conversion rate optimization, and campaign performance tracking . . Improve marketing automation and workflows to increase velocity and clarity . . Team Leadership. . Build and lead a high-output marketing team . . Conduct weekly 1:1s to guide execution, set priorities, and support growth . . Hire and onboard new marketing talent as the function scales . . Cross-Functional Collaboration. . . With Sales. : . . . Align messaging and lead scoring to support efficient handoff and conversion . . Develop sales enablement assets and insight-sharing loops . . . . . . With Recruitment. : . . . Drive employer brand campaigns to source top talent . . Optimize candidate funnels using targeted marketing . . . . . . With Client Success. : . . . Leverage client feedback to refine positioning and outreach . . Collaborate on case studies and testimonial marketing. . . Must-Haves (Non-Negotiables). . You’ve grown a company from 1 to 100 and led successful marketing orgs . . You’ve managed teams of individual contributors and know how to build one from scratch . . You’ve tested and learned from 10+ lead gen strategies—you speak data, not hype . . You’ve worked in a key decision-making role at a US company . . You can move fast, iterate confidently, and prioritize impact over fluff . . Tools & Skills. . Deep understanding of SEO, paid acquisition, email marketing, and CRM systems . . Data-driven approach to marketing—comfortable analyzing metrics and making fast decisions . . Clear, persuasive communicator across multiple mediums . . Experienced with marketing tools like HubSpot, Webflow, Google Ads, Meta Ads, and analytics platforms . . Company Location: Philippines.