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CRM Manager at Gypsy Collective. We’re looking for a . CRM Manager with iGaming experience. who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.. 🧭 What makes you a great match:. . 2+ years of experience as a CRM Manager or Email Marketer in iGaming;. . Hands-on experience with Smartico: setting up missions, badges, tournaments, segmentation, and communication logic — . required;. . . Understanding of key retention metrics and strong analytical skills; . . Knowledge of structures and mechanics of personalized communication; . . Experience building automated and trigger-based campaign flows;. . Confident user of Customer.io, Braze, Smartico, or similar platforms; . . Copywriting skills and basic HTML for email templates; . . Experience working with Tier 1 markets — a plus; . . English proficiency — . Upper-Intermediate. level or higher (team communication is in English).. . 📋 Your daily adventures:. Operational tasks:. . Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns); . . Create and optimize automated communication flows (triggers, welcome-flow, life-cycle logic); . . Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers. . . Smartico-related responsibilities:. . Configure missions, badges, tournament logic, Fortune Wheel, and other gamification mechanics; . . Build campaign logic using Smartico Rules Engine; . . Manage segments and personalized campaigns within Smartico; . . Conduct A/B testing within Smartico. . . Additional responsibilities:. . Segment users based on lifecycle stage, gaming, and payment behavior; . . Collaborate with designers and content managers on creatives and campaign texts; . . Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.. . Team and cross-functional collaboration:. . Work closely with VIP, Promo, BI, Product, Content, and Support teams; . . Participate in planning the quarterly CRM roadmap; . . Prepare campaign reports and presentations; . . Collect and implement player feedback (in collaboration with CS and VIP teams). . . Company Location: Ukraine.