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Senior Meta Ads Specialist at Sigma Marketing LLC. ● Strategize, execute, and optimize Meta ads campaigns aimed at acquiring new players for sweepstakes brands in the US.. ● Design and iterate on funnel structures including ad creatives, landing pages, and post-click experiences to maximize conversion rates.. ● Monitor and optimize daily campaign performance metrics: CTR, CVR, CPA, ROAS, etc.. ● Work closely with design teams to test and improve creative concepts, formats, and messaging.. ● Manage high monthly budgets efficiently, scaling winning campaigns and controlling costs.. ● Maintain compliance with Meta’s advertising policies and US state-level iGaming regulations.. ● Continuously test new audiences, placements, and ad strategies to drive sustained growth.. . 2+ years of hands-on experience managing Meta (Facebook) ads in the iGaming industry for the US market.. . Knowledge and understanding of the iGaming industry in the US market.. . Deep understanding of Meta Ads Manager, conversion tracking, and pixel implementation.. . Familiarity with real-money gaming compliance, ad disapprovals, and creative workarounds.. . Proven ability to hit performance goals (CPA/ROAS) and scale campaigns profitably.. . Proven track record on managing Meta, Google or etc., for non-regulated GREY markets.. . Strong analytical mindset – experience with attribution tools like Google Analytics, GTM etc.. . Fluent in building audience strategies including lookalikes, retargeting, and first-party data use.. . Company Location: United Arab Emirates.