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Senior Performance Marketing Lead, YouTube at Shopify. Location Information: Remote US/Canada. . Overview. . . . . . . . . . . Shopify’s YouTube investment has quadrupled in six months. We’re now operating at 7-figure+ weekly spend and we’re just getting started.. . We need someone to own it. All of it. YouTube in-feed, in-stream, CTV, audio, Gmail, and whatever comes next. You’ll lead a small team, shape the measurement strategy, unlock new inventory, and scale this into one of Shopify’s largest growth engines.. . This is a builder role. We’re actively evolving how we measure, expanding into new inventory, building AI-powered campaign automation, and testing creative strategies that don’t exist in anyone’s playbook yet. You’ll have real ownership, meaningful budget, and the latitude to make this channel yours.. . The ideal candidate is an assertive YouTube/Google Ads expert and a creative problem solver with a strong mathematical skillset. You’ll work closely with data science, martech, data engineering, and CRO, this isn’t a silo, it’s the center of gravity.. . Why This Role. . Most companies treat YouTube as a brand and awareness channel. Shopify doesn’t. We hold YouTube to performance marketing standards — direct ROI accountability, incrementality testing, and rigorous measurement — and that puts us years ahead of the industry. We’re uncovering product gaps and pushing the boundaries of what YouTube can deliver as a growth channel before most advertisers even start trying.. . That means the problems are harder, but the work is more interesting. You’ll be shaping how performance marketing on YouTube actually works — not just running campaigns, but solving measurement challenges that Google itself hasn’t fully solved yet.. . Key Responsibilities. . Measurement & Analytics. . . Own the measurement framework for Demand Gen — incrementality testing, geo-lift studies, attribution modeling, and cross-device / cross-platform signal resolution. . Identify and close measurement gaps, particularly around CTV, iOS privacy constraints, and emerging inventory types. . Build and maintain measurement confidence with Data Science and executive stakeholders — translate complex analytical findings into clear business narratives. . . Channel Strategy & Growth. . . Lead Shopify’s Demand Gen acquisition program end-to-end: YouTube in-stream, in-feed, CTV, Audio, Gmail and more.. . Develop and execute strategies to scale investment efficiently while maintaining efficiency targets.. . Prioritize and test new inventory sources to drive net new growth for the channel.. . Design high-velocity testing roadmaps across creative, audiences, bidding strategies, and landing pages. . . Creative & Execution. . . Partner with Creative Strategy to produce durable learnings around video source, length, fatigue, and content themes.. . Optimize creative performance across distinct inventory types and audiences — what works on in-stream doesn’t necessarily work on CTV or Gmail. . . Team & Stakeholder Leadership. . . Manage and develop a team of 2–3 marketers, with scope to grow as the channel scales. . Communicate program performance, financial health, and strategic direction to senior leadership.. . Partner with Google’s platform team to stay ahead of product changes, betas, and measurement evolutions. . . What We’re Looking For –. Must-Haves. . Channel Management:. . . Proven track record managing large-budget digital acquisition campaigns to direct-response performance targets.. . Experience working in the Google advertising ecosystem (Search, Display, YouTube, or Demand Gen campaigns).. . Comfort with ambiguity and a track record of building or rebuilding programs, not just optimizing established ones.. . . Data Skillset:. . . Strong analytical mind with deep experience in performance marketing measurement — incrementality, lift studies, attribution, and ROI modeling.. . Basic understanding of statistics and experimental design concepts including statistical significance, standard deviations, power analysis, and sampling bias.. . Demonstrated ability to translate large data sets into actionable insights & creative solutions to complex analytical problems.. . . Team Management:. . . Strong executive communication skills — can present measurement findings and channel strategy to senior leadership with clarity and confidence. . Experience leading or managing a team.. . . . . . . . . . . About Shopify. . . . Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.. . This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.. . . . . . . . . . About you. . . . Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.. . . Before you apply, consider if you can:. . . Care deeply about what you do and about making commerce better for everyone. . Excel by seeking professional and personal hypergrowth. . Keep up with an unrelenting pace (the week, not the quarter). . Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change. . Bring critical thought and opinion. . Put AI agents and tools to work on the tasks they’re built for, and focus on the work only humans can do. . Embrace differences and disagreement to get shit done and move forward. . Work digital-first for your daily work. . . . . . . . . . . . Apply for job. . .