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Lead Product Marketing Manager at Apollo.io. Location Information: USA. We are seeking a Lead Product Marketing Manager to own go-to-market (GTM) strategy for one of Apollo’s strategic solution lines. This individual will be responsible for leading cross-functional initiatives across the entire customer lifecycle—from product sign-up and activation to retention, upsell, and expansion. This role requires deep collaboration with Product, Growth, Enablement, Lifecycle Marketing, Sales, and the broader GTM team to shape compelling narratives, refine positioning, and ensure high-impact launches and campaigns. The ideal candidate thrives in fast-paced environments, demonstrates strong ownership, and can translate product insights into scalable marketing programs.. What You'll Do. Own the end-to-end go-to-market strategy for one of Apollo’s GTM solutions, driving both product-led and sales-led growth. Define and evolve solution positioning, messaging, value propositions and competitive differentiation that resonate with key customer segments. Develop a deep understanding of how our customers use our platform. Define and continuously refine ideal customer profiles and personas. Synthesize market research, customer insights, and usage data to identify opportunities, influence the product roadmap, and inform GTM strategy. . Lead product launches for your solution, including partnering with Product teams on alpha/beta tests and customer feedback loops, defining customer segmentation and go to market strategy, and partnering with Marketing teams on integrated campaign planning for full-scale general release and adoption. Drive acquisition, activation, and retention strategies in close partnership with the Lifecycle Marketing and Growth teams, including designing onboarding flows that reduce time to first value. . Create high-impact content, including clear and compelling messaging, product collateral, sales enablement materials, landing pages, marketing campaign materials, competitive differentiation, and customer stories.. Develop and execute upsell and expansion strategies, in collaboration with Growth and Customer Success.. Have a strong POV on pricing and packaging for your solution, working closely with our Pricing team to influence monetization strategy.. Analyze usage, adoption, and revenue data to refine messaging, GTM plans, onboarding flows, and lifecycle marketing campaigns over time.. Operate with an ownership mindset—test fast, learn fast, and scale what works. What We’re Looking For. 7+ years of experience in B2B SaaS product marketing, ideally across both product-led and sales-led GTM motions. Proven success driving go-to-market strategy for a specific solution or product line. Strong cross-functional collaboration—comfortable working across Product, Growth, Sales, Enablement, and Customer Success. Excellent communicator and storyteller, skilled at tailoring messaging for different personas and channels. Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact. A self-starter who thrives in fast-paced environments and has a bias for action. Ownership mentality—you take initiative, follow through, and hold yourself to a high bar. Bonus Points. Experience working in a PLG company or GTM motion. Familiarity with sales tech/revenue tech, B2B data, or outbound prospecting tools. Curiosity and initiative in exploring how AI and automation can enhance product marketing, go-to-market strategy, campaign execution, and customer engagement.