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Head of Marketing - Demand Generation at Apollo.io. Location Information: USA. About the Role. We are looking for a proven, commercially-driven . Head of Demand Generation. to lead our pipeline growth strategy with a strong focus on . sales-led GTM. . This role is responsible for building and scaling programs that drive qualified pipeline, partnering closely with Sales, RevOps, Product Marketing and Growth to accelerate revenue growth.. You’ll oversee the full demand engine - from strategy to execution - ensuring our marketing efforts translate directly into measurable, high-quality pipeline for the sales team.. Key Responsibilities. Own global demand generation strategy focused on driving qualified opportunities for our sales teams. Implement and drive an AI first marketing led outbound strategy. Build and manage a high-performing BDR and SDR organization. Oversee execution of campaigns that target our core ICPs and buying personas. Build and scale multi-channel programs across paid, inbound, outbound, ABM, and events to drive high-intent leads. Manage performance metrics, including MQLs, SQLs, meetings booked, pipeline generated, and cost per opportunity. Build a global field marketing team, starting with the US and EMEA. Collaborate with Growth, MarOps and Product Marketing to optimize campaign performance, lead scoring, and funnel conversion. Requirements. 10+ years in B2B marketing with deep expertise in demand generation. Proven track record of building sales-led demand programs that directly drive pipeline and revenue. Strong understanding of lead management, marketing automation, CRM (HubSpot, Salesforce, Apollo, etc.). Experience designing ABM programs targeting mid-market and enterprise accounts. Data-driven mindset with the ability to analyze campaign performance and optimize accordingly. Collaborative leadership style with experience working cross-functionally with Sales, RevOps, and Product teams. Ability to operate in a high-growth, fast-paced environment. Experience managing a BDR/SDR organization. Strong commercial acumen — understands how marketing fuels revenue. Why Join Us. This is a high-impact, high-visibility role with a direct line to revenue. You’ll have the opportunity to build and scale a world-class demand engine that fuels company growth, working alongside a team that values clarity, accountability, and results.