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Senior Analyst - Digital Marketing at JustAnswer. Location Information: India. About the Role. We are looking for a . Senior Analyst – Digital Marketing. to join our International Team. In this role, you will serve as the analytical backbone of our marketing efforts, delivering data-driven insights that optimize campaign performance across Google Search and Display. Your expertise will help shape bidding strategies, targeting, creative testing, and overall ROI improvement. This position offers a clear growth path into a PPC Account Manager role, where you will take ownership of campaigns based on your performance. . What You’ll Do. Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights. . Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout. . Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities. . Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization. . Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively. . Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes. . Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact. . What We’re Looking For. Analytical Expertise:. 5+ years of experience working with large marketing datasets using SQL, with a proven ability to generate insights and actionable recommendations. . BI & Visualization Skills:. 3+ years of experience with tools like Power BI, Looker Studio, Google Analytics, or similar platforms; strong skills in dashboard creation and automated reporting. . AI & Automation:. Hands-on experience using AI tools (e.g., GPT-based platforms) for asset creation, keyword categorization, and predictive analysis. . Digital Marketing Knowledge:. Solid understanding of Google Search and Display, PPC campaign structures, bidding strategies, and metrics such as LTV, CAC, and ROAS. . Statistical Rigor:. Strong foundation in A/B testing, experimental design, and statistical validation. . Communication Skills:. Ability to translate complex data into clear, persuasive narratives for both technical and non-technical stakeholders.