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Data Analytics Lead (Retention Focus) at Trafilea. Location Information: Uruguay. At . Trafilea. , we combine ecommerce excellence with AI-powered innovation to scale globally loved DTC brands. As a . Data Science Lead (Retention). , your mission is to . leverage advanced analytics and machine learning. to optimize customer retention strategies, drive revenue growth, and maximize customer lifetime value. You’ll lead data-driven initiatives end-to-end — from building predictive models to shaping loyalty programs — and collaborate with marketing, product, and international teams to transform insights into . strategic retention actions. across multiple channels and markets.. What You’ll Do. . Retention Analytics & Strategy. Develop and implement . segmentation strategies. to personalize customer communication.. Track and optimize . retention and LTV metrics. , identifying opportunities to reduce churn.. Design and optimize . discount coupon and loyalty program strategies. to improve margins and engagement.. Support business teams with . data-driven insights. for decision-making.. Machine Learning & Modeling. Implement and evaluate models (e.g., . churn prediction, LTV, propensity to buy. ) to boost campaign effectiveness.. Identify and execute . process improvements. with ML techniques.. Experimentation & Testing. Set up and manage . A/B tests. and experimental methodologies.. Design tests to optimize communication frequency without revenue loss.. Visualization & Reporting. Partner with BI to develop . accurate dashboards and reporting systems. .. Automate reporting and create . alerts for early detection. of performance issues.. Collaboration & Influence. Work closely with . Growth Marketing, International Expansion, and Product teams. to adapt strategies for global markets.. Present insights and recommendations to . senior leadership and the CMO. .. Leadership & Team Development. Mentor and coach team members, fostering a culture of . knowledge sharing and continuous learning. .. Provide technical guidance and lead . cross-functional data initiatives. .. Why Trafilea. We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.. 🚀 We build and scale our own brands.. 🦾 We invest in AI and automation like few others in eCom.. 📈 We test fast, grow fast, and help you do the same.. 🤝 Be part of a dynamic, diverse, and talented global team.. 🌍 100% Remote, USD competitive salary, paid time off, and more.. Who You Are. 5+ years. of experience in data science/analytics with a strong focus on . retention and customer insights. .. Bachelor’s degree in Data Science, Computer Science, Statistics, or related field (Master’s preferred).. Strong programming skills in . SQL and Python (or R). .. Experienced with . ML frameworks. (scikit-learn, TensorFlow, PyTorch) and data visualization tools (Tableau, Power BI).. Hands-on experience with . CRM, CDP, and marketing attribution tools. .. Proven leadership track record — managing teams and driving cross-functional projects.. Strong analytical skills with expertise in . A/B testing and experimental design. .. Excellent communicator — capable of translating complex analyses into actionable insights for non-technical stakeholders.. Strategic thinker, detail-oriented, and thrives in . fast-paced, dynamic environments. .