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Sr. Content Strategist at EDB. Location Information: USA. **Candidate Note: This position is 100% remote for those based in the United States**. EDB is seeking an experienced Senior Content Strategist to join our dynamic Product organization. In this pivotal role, you will be responsible for developing and executing a comprehensive content strategy to support our Product GTM initiatives, including product launches, technical marketing, and sales enablement programs. The ideal candidate is a strategic thinker, a masterful storyteller, and a data-driven problem solver who is adept at using AI tools to maximize efficiency. Experience in databases, analytics, and/or AI preferred.. Your impact will be:. Content Strategy & Planning:. Develop and own the end-to-end content strategy for Product GTM programs, from ideation to production, distribution, management, and measurement.. Design the content workflow across our content, learning, and enablement platforms, and integrate them with a GenAI tooling strategy.. Conduct analysis and audits to identify new opportunities and content gaps.. Create and maintain a content calendar that supports product marketing initiatives, launches, and enablement activities.. Collaborate with product marketing, demand generation, and sales teams to ensure content aligns with business goals and resonates with target personas.. Content Creation & Management:. Lead the creation of high-quality, long-form content — including white papers, e-books, technical blogs, and solution briefs — to support product GTM efforts.. Act as a managing editor for internal and external content creators, proofreading and optimizing content for clarity, consistency, and SEO/AIO.. Define an information architecture for the Product org, and set parameters for “which content platform to use when” . Performance & Optimization:. Use data analytics tools to measure content performance against key KPIs.. Regularly report on content performance and provide actionable insights to inform future strategy.. Conduct A/B testing and other experiments to continuously improve content effectiveness.. GenAI Content Management. Develop the process and guidelines for how we create, edit, and publish content using GenAI tools. Build training materials and deliver enablement sessions to teach internal stakeholders about using GenAI for content creation. Use GenAI tools by default for any new content creation and/or optimization, with a thoughtful approach to “humanizing” and improving the raw generated content. What you will bring:. 5-7+ years of experience in content strategy, content marketing, or a related role in an enterprise technology organization.. Demonstrated experience with content strategy development and execution that has resulted in measurable business impact.. Expertise in SEO/AIO best practices, keyword research, and content optimization.. Strong portfolio of high-quality content, including long-form content, thought leadership pieces, and articles.. Exceptional writing, editing, and communication skills.. Proficiency with content management systems (CMS) and/or learning management systems (LMS). Experience with using GenAI tools for content creation e.g. Gemini, NotebookLM. What will give you an edge:. Experience in the database, analytics, and/or AI sectors.. Track record at high growth companies, building new programs from zero to one.. Familiarity and comfort level with editing and overseeing deeply technical content targeted at developer audiences.. Please submit your resume, a cover letter detailing your relevant experience, and a link to your portfolio or three content samples (e.g., white paper, blog post, case study).