Sr Growth Marketing Manager - Acquisition at Trafilea

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Sr Growth Marketing Manager - Acquisition at Trafilea. Location Information: Argentina. About Trafilea. Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.. Marketing@Trafilea: . Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.. The mission of the Growth Marketing Manager – Acquisition is to . accelerate Trafilea’s customer acquisition strategies through cutting-edge paid media, AI-powered marketing, and creative experimentation. . This role leads the acquisition funnel end-to-end, balancing scale with efficiency (CAC, ROAS, LTV) and ensuring Trafilea stays ahead of fast-evolving digital marketing trends. Beyond execution, the role requires a strategic, entrepreneurial mindset, strong creative instincts, and leadership of cross-functional teams to shape the future of our brands.. Key responsabilities:. Strategic Leadership & Performance Growth. Architect best-in-class acquisition strategies across Meta, TikTok, YouTube, Pinterest, and emerging channels.. Manage high-budget, multi-channel media investments, balancing efficiency and scale.. Build rapid experimentation frameworks to test, iterate, and scale winning campaigns.. Creative Strategy & Funnel Optimization. Partner with Creative Strategy leads to co-develop high-performing campaigns.. Optimize landing pages, product pages, checkout flows, and post-purchase experiences.. Translate customer pain points and motivations into data-driven messaging strategies.. AI-Driven Marketing & Data-Led Decision Making. Implement AI-powered tools for media automation, bidding, and predictive analytics.. Work with BI teams to develop real-time dashboards and ensure data accuracy in decision-making.. Continuously stay updated on AI developments, platform changes, and industry trends.. Cross-Functional Leadership. Lead and mentor growth marketers, creative strategists, designers, and editors.. Ensure cross-team alignment (creative, BI, product, engineering) to execute acquisition strategies seamlessly.. Build a culture of accountability, innovation, and performance excellence.. Why Trafilea. We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.. 🚀 We build and scale our own brands.. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same.. 🤝 Be part of a dynamic, diverse, and talented global team.. 🌍 100% Remote, USD competitive salary, paid time off, and more.. Experience. :. 7+ years in digital marketing, performance acquisition, and paid media buying at scale.. Proven track record managing high-budget, multi-channel campaigns.. Skills. :. Expertise in AI-powered marketing tools and automation.. Advanced analytical ability to translate data into strategy.. Strong creative instincts to align messaging with customer psychology.. Experience leading cross-functional teams in fast-paced environments.. Attributes. :. Hands-on, operational depth — able to both lead and execute.. Strong leadership, communication, and collaboration skills.. Growth mindset with weekly learning and application of new strategies.. Ability to think like a marketer, not just a media buyer.. Disqualifiers. :. Pure “media buyers” disconnected from creative/funnel strategy.. Managers who delegate execution without involvement.. Candidates limited to organic-only marketing backgrounds.. Lack of creative involvement or poor collaboration/soft skills.