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Sr. Product Marketing Manager at Fortive. Location Information: USA. Define and refine how we position our offerings, value propositions, and differentiators based on voice of the customer interviews, market research, and competitive analysis. Craft concise and compelling solution messaging for use by sales, demand generation, content, and customer success teams. Continually look for ways to test and optimize messaging to enable our sales teams to present the right message and materials to the right buyers at the right time. Create sales enablement content and tools to improve deal velocity and win rates. Train the sales team during sales kickoff and continuous learning sessions. Build industry-specific and persona-based content to influence high-level decision makers and influencers at target accounts. Pitch and present ServiceChannel's value, vision, and solutions to customers, prospects, and partners in videos, webinars, and at events. Champion new innovations, including AI launches, by coordinating cross-functional go-to-market launch activities from conception to execution. Create public facing pitch decks, web pages, videos, demo talk tracks, and more. Gain an intimate knowledge of the business problems our customers face to help our customers, partners, and influencers understand “Why ServiceChannel”. Collect and analyze competitor and industry trends to inform product priorities and identify opportunities to grow market share. Build and maintain competitor intelligence library, battlecards, win/loss analysis, and objection handling. 4+ years of experience in product marketing or sales enablement in the B2B SaaS space. Razor-sharp writing and presentation skills with a knack for storytelling and distilling complex ideas into compelling copy. Proven understanding of a complex B2B SaaS sales process with multiple stakeholders. Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel. Track record of creating presentations, web pages, videos, and other materials tailored to resonate with multiple buyers. Comfortable leading cross-functional teams, managing multiple stakeholders, moving people to a decision, and filling in gaps. Demonstrated talent for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research. Proven success in fast-paced, high-growth environments with uncertainty. Proficiency in Microsoft Office suite. Experience with marketing complex B2B SaaS workflow systems and services for business operations with multiple buyer and user personas.