Growth Marketer - Ad Networks & CRO Focu at Trafilea. Location Information: Argentina. About Trafilea. Trafilea is a Consumer Tech Platform for Transformative Brand Growth. Weβre building the AI Growth Engine that powers the next generation of consumer brands.. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.. Why Trafilea. Weβre a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.. π We build and scale our own brands.. π¦Ύ We invest in AI and automation like few others in eCom.. π We test fast, grow fast, and help you do the same.. π€ Be part of a dynamic, diverse, and talented global team.. π 100% Remote, USD competitive salary, paid time off, and more.. Key Responsibilities. At Trafilea, growth is engineered β not guessed.. Weβre looking for a Growth Marketer specialized in Ad Networks & CRO to build and scale high-performing campaigns across non-traditional paid channels like AppLovin, Unity Ads, Taboola, and native platforms.. Paid Media & Scaling. Launch and scale high-performing campaigns across . AppLovin, Unity, Taboola. , and other non-social ad networks.. Own . budgeting, bidding, and testing. to optimize efficiency and profitability.. Run structured experiments across placements, creatives, and funnels β . analyzing and iterating fast.. Expand and diversify traffic sources beyond traditional paid social.. Conversion Optimization. Design and analyze . A/B and multivariate tests. across landing and checkout flows.. Optimize for . profit per visitor. , balancing CVR, AOV, and margins.. Apply CRO levers β urgency, social proof, pricing, personalization β to boost conversion.. Creative & Messaging Strategy. Lead creative decisions with . data and conversion psychology.. Identify winning hooks and formats while anticipating fatigue.. Collaborate with creative teams to deliver . high-impact, scalable assets.. Analytics & Strategy. Analyze performance dashboards to pinpoint . growth levers and bottlenecks.. Share insights and next steps across teams.. Balance short-term results with . long-term, profitable growth.. 2+ years. of experience in performance marketing and growth experimentation.. Proven experience managing campaigns across . ad networks, native platforms, or programmatic environments.. Deep understanding of . CRO methodologies, statistical significance, and A/B testing frameworks.. Strong analytical and problem-solving skills; fluency in . Excel/Sheets, Looker Studio, or equivalent.. Sharp grasp of . consumer behavior, pricing psychology, and messaging that converts.. Excellent communication skills β able to translate data into insight and strategy.. Growth mindset β experimental, curious, data-obsessed, and resilient under uncertainty.. Background in . engineering, data science, marketing, or economics. is a plus.
Growth Marketer - Ad Networks & CRO Focu at Trafilea