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Creative Strategy Sr Manager at Trafilea. Location Information: . About Trafilea. Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.. Why Trafilea. We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.. 🚀 We build and scale our own brands.. 🦾 We invest in AI and automation like few others in eCom.. 📈 We test fast, grow fast, and help you do the same.. 🤝 Be part of a dynamic, diverse, and talented global team.. 🌍 100% Remote, USD competitive salary, paid time off, and more.. Key Responsibilities. We’re looking for a . Creative Strategy Sr. Manager. to lead the strategic direction, execution, and innovation behind our global ad creative ecosystem. You’ll oversee a team of Creative Strategists responsible for developing high-performing concepts and frameworks that drive revenue across brands and business units.. Lead and guide . Creative Strategists. to deliver Class-A direct-response campaigns across brands and channels.. Define and oversee . creative frameworks, playbooks, and ad structures. that align storytelling, psychology, and performance.. Conduct . deep creative diagnostics. of AdBattery assets — analyzing structure, angles, formats, and content variety.. Master and apply buyer persona insights to ensure every message and creative approach resonates with our target audiences.. Partner with cross-functional teams to translate business goals into . creative strategies and acquisition plans.. Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.. Integrate . AI and automation. into creative workflows to enhance efficiency and innovation.. Maintain a forward-looking approach by monitoring market trends, competitor strategies, and emerging content formats.. Leverage . neuromarketing, storytelling, and sales copywriting techniques. to elevate ad quality and conversion.. Collaborate closely with Growth, Design, and Media teams to ensure . alignment between creative and performance metrics.. Foster a . culture of innovation, experimentation, and accountability. within the creative organization.. 3+ years of experience. leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred).. Proven expertise in . direct-response advertising, storytelling, and persuasive copywriting.. Deep understanding of . sales psychology, consumer behavior, and neuromarketing principles.. Experience in . funnel strategy, CRO testing, and A/B optimization frameworks.. Highly analytical mindset — skilled in translating creative performance data into actionable insights.. Exceptional organizational and leadership abilities, with a track record of . mentoring high-performing creative teams.. Strong adaptability and curiosity to integrate . AI and new technologies. into creative workflows.. Excellent English communication skills — both written and verbal.