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Growth Product Lead - International Expansion at Trafilea. Location Information: . About Trafilea. Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.. Why Trafilea. We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.. 🚀 We build and scale our own brands.. 🦾 We invest in AI and automation like few others in eCom.. 📈 We test fast, grow fast, and help you do the same.. 🤝 Be part of a dynamic, diverse, and talented global team.. 🌍 100% Remote, USD competitive salary, paid time off, and more.. Key Responsibilities. We’re looking for a . Growth Product Lead. to spearhead the international expansion of our brands, including . Shapermint. , . Truekind. , and other global eCommerce leaders. You’ll be the strategic right hand to the International Expansion Director, designing and executing the end-to-end strategy that powers frictionless, localized shopping experiences across markets.. Lead the . international growth product roadmap. , aligning with Trafilea’s global expansion goals.. Identify and evaluate . new market opportunities. through data and consumer insights.. Oversee . localized product launches. , including UX/UI, payment methods, logistics, and compliance.. Develop . scalable systems and playbooks. for efficient international rollouts.. Monitor and optimize . key metrics. (AOV, CVR, RPV, LTV) to drive growth and retention.. Collaborate cross-functionally with . Marketing, Tech, and Logistics. to ensure seamless localization.. Implement . A/B testing and CRO frameworks. for international funnels.. Drive . AI-driven automation and process innovation. to scale operations efficiently.. 3+ years. in Product Management or Growth roles, ideally in . eCommerce or global expansion.. Proven success launching and scaling . localized international platforms.. Expertise in . CRO, A/B testing, and agile product development.. Strong analytical and technical skills — comfortable with data tools, eCommerce platforms, and product analytics.. Deep understanding of . cross-cultural user behavior, localization, and international logistics.. Excellent communication skills and ability to align global stakeholders around clear objectives.. A proactive, entrepreneurial mindset — thrives in ambiguity and fast-moving environments.