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Retention Manager - Beauty Business Unit at Trafilea. Location Information: . About Trafilea. Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.. Why Trafilea. We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.. 🚀 We build and scale our own brands.. 🦾 We invest in AI and automation like few others in eCom.. 📈 We test fast, grow fast, and help you do the same.. 🤝 Be part of a dynamic, diverse, and talented global team.. 🌍 100% Remote, USD competitive salary, paid time off, and more.. Key Responsibilities. You’ll own the strategy to maximize customer lifetime value (LTV), reduce churn, and scale retention through AI-driven personalization, segmentation, and omnichannel experiences across Email, SMS, Push, and emerging channels.. This is an opportunity to shape how millions experience our beauty brands — through meaningful, personalized engagement that drives both emotional and financial loyalty.. Lead . retention channels. (Email, SMS, Direct Mail) for our beauty brands across the U.S. market.. Build . multi-channel strategies. that reach customers on their preferred platforms — minimizing fatigue and maximizing engagement.. Own and optimize the . communication calendar. , ensuring flawless creative execution with design, copy, and growth teams.. Manage . customer lifecycle journeys. — from welcome and post-purchase to winback and loyalty programs.. Analyze key retention metrics including LTV, churn, activation rate, AOV, repurchase rate, and subscription adoption.. Translate insights into . actionable strategies. to enhance loyalty, upsell opportunities, and subscription renewals.. Partner with Data Science, Creative, and Growth teams to test, learn, and iterate based on performance.. Deliver . clear reporting and weekly insights. to senior leadership, highlighting key wins, blockers, and next steps.. Continuously benchmark competitors to identify new retention opportunities in the beauty space.. Lead and inspire a cross-functional team of marketers, analysts, and campaign specialists.. 4+ years of experience in . customer retention or lifecycle marketing. , ideally in . beauty, subscription, or eCommerce. industries.. Strong command of . data analytics, AI tools, and CRM platforms. (Klaviyo, Salesforce, Looker, etc.).. Proven track record in . reducing churn and increasing LTV. through personalized, multi-channel campaigns.. Expertise in . customer segmentation, loyalty programs, and subscription models.. Leadership experience with the ability to motivate and mentor multidisciplinary teams.. Analytical thinker with a . creative eye for storytelling and customer experience.. Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).. Fluent English communication skills.