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Senior Product Researcher at ApprovalMax Limited. Location Information: Serbia. Company Description. ApprovalMax . is redefining how finance teams manage the . Money Out cycle . — from purchase orders and supplier bills to employee expense management. Trusted by . 18,000+ businesses worldwide. , our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently.. At the end of . 2024. , ApprovalMax secured a.  £10 million growth investment from Yttrium. , a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.. Job Description. Research & Insights (50-60%). Lead qualitative research to improve activation and conversion across the trial-to-paid journey. Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns. Develop actionable behavioral segments based on customer journeys and desired outcomes. Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points. Present insights to Product, Marketing, and leadership in decision-ready formats. PLG Campaign Execution (30-40%). Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.). Handle campaign setup, segmentation, deployment, and performance tracking. Write customer-facing copy that drives engagement and activation. Collaborate with PLG Manager and Product Marketing on messaging strategy and targeting. Monitor campaign performance and iterate based on data. Cross-Functional Collaboration. Partner with Product Marketing to validate messaging and positioning. Build continuous feedback loops that translate insights into prioritized opportunities. Support the wider Product team with messaging capacity as needed. Qualifications. You're a Great Fit If You:. 5+ years product/UX research experience in B2B SaaS with a track record of influencing product decisions. Confident, calm and empathetic communication styles, producing highly relevant insight from customer research, across all our global regions. Hands-on experience with customer engagement platforms (Intercom, Braze, Customer.io, or similar). Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools. Proficiency with JTBD framework and behavioral segmentation. Strong written communication skills for customer-facing content. Experience with conversion optimization, onboarding research, or PLG environments. Working Style:. Can operate independently to shape research practices and drive adoption across teams. Comfortable with scrappy, iterative approaches over months-long studies. Use AI to scale research impact and automate analysis. Move quickly from insight to hypothesis to test to measurement. Comfortable having research findings challenged and debated. Additional Information. Growing international business with 10,000+ subscribers. Regular performance-based compensation reviews. 26 days paid time off. 1 additional day off for your Birthday. Remote office assistance. Service years recognition financial reward