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Paid Social Specialist at GrowthAssistant. Location Information: Philippines. 🚀 We’re Hiring: . Paid Social Specialist (Meta Ads Expert). Are you a . data-driven paid social strategist. who loves testing, optimizing, and scaling campaigns that deliver real business results? We’re looking for a . Paid Social Specialist. to join our growing performance marketing team — someone who knows Meta Ads inside out and thrives on experimentation, creative collaboration, and continuous improvement.. If you have a . strong analytical mindset. , proven Meta Ads experience, and a passion for driving measurable growth — this role is for you.. 🌟 What You’ll Do. As a . Paid Social Specialist. , you’ll own the . day-to-day management, optimization, and analysis. of Meta (Facebook/Instagram) ad campaigns — working closely with a Paid Social Manager and creative teams to drive performance and deliver ROI.. You will:. 🎯 . Launch and optimize Meta campaigns. — build new campaigns from scratch, run weekly A/B tests across creatives, audiences, and landing pages, and identify top performers.. 📈 . Analyze campaign performance. — monitor ROAS, CTR, CPM, CPC, CAC, and conversion rates to uncover insights and make smart optimization decisions.. 💬 . Collaborate with cross-functional teams. — collect creative assets and copy, share performance feedback with designers, and support strategy adjustments based on data.. 💰 . Manage budgets efficiently. — monitor pacing and adjust daily, weekly, and monthly spend to meet targets and maximize performance.. ⚙️ . Maintain account health. — QA new tests, pause underperformers, scale winners, check rules, and ensure campaign stability before weekends and holidays.. 📊 . Report like a pro. — build and maintain performance dashboards in Google Sheets (via Funnel.io), using formulas, charts, and pivot tables to visualize trends and insights.. 🤝 . Communicate proactively. — use Slack, video calls, and Asana to collaborate with your internal team and keep clients informed of key updates and learnings.. ✅ What We’re Looking For. We want a . strategic doer. — someone who can execute flawlessly while thinking critically about performance and growth opportunities.. Must-Haves:. 3+ years managing Meta (Facebook/Instagram) ad campaigns end-to-end. Strong grasp of performance metrics like . ROAS, CTR, CPM, CAC. , and how to optimize based on data trends. Proven experience building campaign reports and visualizations in . Google Sheets or Excel. Deep understanding of . Meta Ads Manager data. and the ability to identify what’s working (and what’s not). Excellent . English communication skills. — both written and spoken. Reliable and proactive communicator via Slack, email, and video calls. Previous experience collaborating with . U.S.-based clients. Ability to work . EST or PST hours. Experience analyzing . creative performance. and providing data-backed feedback. 💡 Nice-to-Have. Experience with . Funnel.io. or similar analytics/reporting tools. TikTok Ads. experience. Background in writing creative briefs or giving actionable design feedback. Experience in . regulated industries. (e.g., health & wellness) requiring . LegitScript or G2 certification. compliance. 🌈 Why You’ll Love Working Here. Work with . top-tier U.S. clients. in a fast-paced, collaborative environment. Join a team that values . data, creativity, and innovation. equally. Gain hands-on exposure to . advanced campaign testing, scaling, and analytics. Opportunities for . growth, mentorship, and specialization. in performance marketing. 💰 Compensation. ₱60,000 – ₱80,000/month. , commensurate with experience. If you’re ready to level up your paid media career, experiment boldly, and help brands grow through smart Meta advertising — we’d love to meet you.. ✨ . Apply now to join our performance-driven marketing team!