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Head of Product-Led Growth Marketing at Dropbox. Location Information: . Role Description. . We are seeking a . Senior Director of Product-Led Growth. . (PLG). Marketing to own marketing’s contribution to our self-serve revenue line. This high-impact leader will hold P&L responsibility for our PLG marketing initiatives, orchestrating the end-to-end customer lifecycle from initial acquisition and activation to expansion and retention.. . In this role, you will . lead and scale Dropbox’s global digital marketing functions, including Paid Media. . (Brand. & Performance), SEO/GEO, Web Strategy, and Lifecycle Marketing.. . The ideal candidate is a deeply analytical, growth-minded leader who can seamlessly bridge data-driven performance marketing with brand storytelling, collaborating closely with Product, Analytics, Sales, and Brand teams to optimize user journeys across Brand, PLG, and Sales-Led Growth. . (SLG). motions. This includes engineering the data foundations and trigger mechanisms to identify enterprise-ready accounts within our self-serve base and seamlessly routing them to our Sales and Field Marketing teams.. . Responsibilities. . . P&L. . Ownership:. Drive the strategic vision and financial accountability for Dropbox’s PLG marketing revenue, maximizing customer lifetime value. . (LTV). while managing efficient customer acquisition costs. . (CAC).. . . Paid Media Strategy:. Oversee global paid media budgets across performance and brand channels. Deliver aligned Statements of Work. . (SOW). to support Brand and Field Marketing while relentlessly optimizing self-serve user acquisition.. . . . Lifecycle & Retention Marketing:. Own the global lifecycle marketing strategy. . (email,. in-product, push) to accelerate user activation, habit formation, premium upgrades, and long-term retention.. . . . Web & Search Optimization:. Lead SEO/GEO. . (Generative. Engine Optimization) and Web properties to drive high-quality organic traffic, continuous conversion rate optimization. . (CRO),. and deep user engagement.. . . . Cross-Functional Orchestration & PQL Pipeline:. Partner deeply with Product, Engineering, and Data Analytics to build seamless growth loops. Collaborate directly with the Field Marketing and Sales organizations to define Product Qualified Lead. . (PQL). criteria, ensuring high-potential self-serve accounts are efficiently surfaced for enterprise ABM targeting and sales outbound execution.. . . . Data & Experimentation Culture:. Establish a rigorous culture of experimentation. . (A/B. testing, incrementality testing) and leverage advanced analytics to continuously optimize the customer journey and campaign ROI.. . . . Team Leadership:. Lead, mentor, and scale a world-class, diverse team of digital marketers, fostering a culture of excellence, psychological safety, and continuous learning.. . . . Requirements. . . 10+ years. of digital marketing experience with increasing scope and leadership responsibility, ideally spanning high-growth B2B SaaS and/or scale B2C environments.. . 5+ years. of experience directly managing and scaling multi-disciplinary teams, including hiring, coaching, performance management, and organizational design.. . Deep Media Expertise:. Proven track record of managing large-scale paid media programs. . (search,. social, video, display) that simultaneously drive brand equity and measurable self-serve acquisition.. . Advanced Lifecycle Mastery:. Proven success leading complex lifecycle programs using sophisticated segmentation, personalization, and cross-channel orchestration. . (email,. in-app, push).. . Analytical Rigor:. Deep comfort with complex attribution models, incrementality testing, Media Mix Modeling. . (MMM),. and translating complex performance data into crisp, executive-ready narratives.. . Stakeholder Management:. Exceptional communication and collaboration skills, with a proven ability to align creative, product, sales, finance, and data teams around shared revenue goals.. . . Preferred Qualifications. . . . Hybrid GTM Experience:. Proven success operating in a hybrid GTM model, with a track record of leveraging product usage data to fuel enterprise sales pipelines and account-based marketing. . (ABM). strategies.. . . . . . Experience managing large global media budgets. . ($50M+). and complex agency/partner ecosystems.. . . . . . Strong familiarity with modern MarTech and AdTech stacks, including Customer Data Platforms. . (CDPs),. marketing automation, multi-touch attribution tools, and data privacy governance.. . . . . . Demonstrated success scaling acquisition efficiency. . (payback. periods, LTV:CAC ratios) without sacrificing brand integrity.. . . . . . Experience navigating modern measurement challenges, including privacy changes. . (iOS/ATT),. cookie deprecation, and first-party data strategies.. . . . . Experience with multi-segment marketing, ranging from individual consumers and SMBs to mid-m. arket and enterprise expansion.. . . Compensation. US Zone 1. $275,400. —. $372,600 USD. US Zone 2. $247,900. —. $335,300 USD. US Zone 3. $220,300. —. $298,100 USD