Part-Time Account Strategist (Paid Media / PPC) at Highway One Marketing. Location Information: USA only. Company: Highway One Marketing. Location: Remote (U.S. Only). Hours: ~15 hours per week. Employment Type: Part-Time (W2). Compensation: Hourly, depending on experience (DOE). Growth Opportunity: Potential to transition into full-time role. . About Highway One Marketing. . Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.. . We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.. . . . About the Role. . We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.. . This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.. . . . Who We're Looking For. . . . A strategic thinker who can also execute. . . . Someone who values clarity, structure, and measurable outcomes. . . . A marketer who uses AI as a tool—not as a substitute for original thought. . . . Strong communicator who can confidently contribute in client discussions. . . . Someone with a comfortable workspace (we are fully remote) and reliable internet access. . . . . . Key Responsibilities. . Execution (60%). . . . Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms. . . . Conduct keyword research, audience targeting, and campaign setup. . . . Write and test ad copy and creative variations. . . . Monitor performance and implement ongoing optimizations. . . . Strategy (30%). . . . Contribute to overall account strategy and campaign planning. . . . Identify opportunities for growth, efficiency, and testing. . . . Align campaign structure with client goals and KPIs. . . . Reporting & Insights (10%). . . . Analyze performance data and translate into clear recommendations. . . . Prepare reports and client-ready insights. . . . . . Client & Team Collaboration. . . . Participate in 2–3 (avg) weekly meetings (internal + client calls). . . . Present findings, recommendations, and performance updates. . . . Collaborate with team members across paid media and SEO. . . . . . Required Qualifications. . . . 2–5+ years of hands-on paid media experience. . . . Proven experience managing campaigns in:. . . . Google Ads. . . . LinkedIn Ads. . . . Meta Ads. . . . . . Strong understanding of campaign structure, bidding strategies, and optimization techniques. . . . Experience with Google Analytics 4 (GA4). . . . Ability to interpret data and make actionable recommendations. . . . Comfortable in a client-facing role. . . . . . Preferred Qualifications. . . . Experience with:. . . . Google Tag Manager. . . . Looker/Data Studio. . . . . . Familiarity with additional platforms (Reddit, TikTok, etc.). . . . Exposure to SEO principles and collaboration with SEO teams. . . . Experience in one or more of the following industries:. . . . B2B SaaS. . . . Ecommerce. . . . Higher Ed / EdTech. . . . Local service businesses, restaurants, or franchises. . . . Travel / hospitality. . . . . . . . Additional Details. . . . Fully remote (U.S. only). . . . References may be requested during the hiring process. . . .
Part-Time Account Strategist (Paid Media / PPC) at Highway One Marketing