Account Based Marketing Manager (Remote US) at Nextech. Location Information: . Why join Nextech?. . We are a leader in specialty healthcare technology solutions.. . We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.. . If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.. . We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact . [email protected]. .. Essential Functions. . . . . Define ABM strategy and program architecture (e.g., tiering, prioritization criteria, governance, engagement stages, and measurement), creating a repeatable framework that can scale across specialties and segments.. . . . . . . . Establish and maintain a target account management process in Salesforce (e.g., account identification/flagging, segmentation, buying group mapping support, and governance) and ensure target segments can be activated in marketing automation and ABM platforms.. . . . . . . . Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration.. . . . . . . . Launch and optimize sales-aligned, multi-channel ABM plays (pilot → refine → scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression.. . . . . . . . Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages.. . . . . . . . Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix.. . . . . . . . Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts.. . . . . . . . Carry out additional responsibilities as assigned based on business need.. . . . . Minimum Requirements. . . . . . . 5+ years of B2B marketing experience with at least 3+ years in account-based marketing ABM supporting pipeline and revenue goals. . . . . . . . Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels). . . . . . . . . . Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting. . . . . . . . Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems. . . . . . . . Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics. . . . . . . . Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing. . . . . . . . Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels. . . . . . . . Strategic thinker with strong program/project management skills and attention to detail. . . . . . . . Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees. . . . . . . Total Rewards: . Generous annual bonus opportunity. . 401(k) with Employer Match. . Flexible Time Off: take time off when you need it without worrying about available hours. . 11 paid holidays . . Your Day Your Way - Celebrate a day of cultural or social significance to you. . Insurance: Choice of Medical, Dental, and Vision plans. . Health Savings Account with employer match. . Flexible Spending Account. . 100% Company-Paid Parental leave (After 6 months with the company). . 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance. . Nextech Luminary Peer Recognition Program. . Wellness Program including discounts on medical premiums. . Employee Assistance Program with free counseling sessions available. . Corporate Discounts on Retail, Travel, and Entertainment
Account Based Marketing Manager (Remote US) at Nextech