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Head of Marketing at Truv. Location Information: . About Truv. . Truv empowers mortgage lenders, banks, credit unions, and government agencies to make faster, smarter verification decisions through consumer-permissioned income, employment, and asset data, plus automated document processing. By integrating with payroll systems and financial platforms, Truv reduces verification costs up to ~60–80% and offers real-time transparency and regulatory compliance. Truv is an approved verification vendor for both Fannie Mae and Freddie Mac and is backed by Kleiner Perkins.. . About the Job. . Demand Generation at Truv isn't just about filling the funnel; it's about building the machine that turns awareness into revenue and spotting the next opportunity for growth.. . As our Head of Marketing, you'll lead all demand generation efforts, balancing two key priorities:. . . . Run the Engine – Build and scale always-on programs that ensure Truv is consistently in front of in-market buyers and turning interest into pipeline.. . . . Find the Next Stair Step of Growth – Design strategic campaigns that generate new spikes in demand, unlock expansion, and open up new customer segments.. . . . You'll be both the architect and operator of this engine, collaborating cross-functionally with Sales, Product, and Customer Success while leading a growing marketing team.. What You'll Do:. . . . Full-Funnel Demand Generation:. Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.. . . . PLG Strategy & Execution:. Drive self-serve onboarding, trial sign-ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.. . . . Messaging & Positioning:. Collaborate with Product Marketing to refine Truv's positioning, highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.. . . . Cross-Functional Collaboration:. Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.. . . . Analytics & Optimization:. Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.. . . . Team Leadership & Enablement:. Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.. . . . Budgeting & Forecasting:. Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.. . . . Who You Are:. . . . 10+ years of experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.. . . . Has carried a quota and comes from a BDR or Sales background, with a revenue-owner's mindset toward pipeline and results.. . . . Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.. . . . Hands-on experience with PLG playbooks, driving growth with usage-based models, onboarding flows, and conversion optimization.. . . . Deep expertise in marketing tech stack: CRM (HubSpot), MQL/PQL scoring, automation and enrichment tools (Clay), analytics dashboards, and heavy use of Claude Code in day-to-day workflows.. . . . Comfortable writing code to build marketing tooling, automations, and experiments (vibe coding is fine) and working in GitHub.. . . . Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.. . . . Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.. . . . Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.. . . . Nice to Have:. . . . Platform-builder mindset, scaling repeatable GTM processes.. . . . Experience running ABM programs targeting enterprise lenders and credit unions.. . . . Familiarity with compliance and income-verification regulations (e.g., DU/AIM).. . . . Ability to craft persuasive messaging that resonates across buyer personas (e.g., compliance, operations, lending executives).. . . . Benefits:. . . . Fully remote. . . . Competitive salary and equity package. . . . Health, dental, and vision insurance . . . . 401(k). . . . Flexible time off . . . . Work with cutting-edge technology and innovative customers. . . . Opportunity to shape the future of financial data access. . . . $185,000 - $230,000 a year. Base salary.. We are an equal-opportunity employer committed to diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status.