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Senior Social Content Operations Manager, China at Airbnb. Location Information: . Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.. NO VISA SUPPORT AND RELOCATION SUPPORT. . Location: Work remotely within China Mainland. . The Difference You Will Make:. . This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.. . The role focuses on building and scaling Airbnb's social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb's brand presence, user engagement, and downstream business impact.. . A Typical Day: . . . Own and drive social growth strategy across . video-driven platforms . and evolving social ecosystems, identifying platform opportunities and operational gaps.. . Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.. . Initiate. innovative growth pilots. to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.. . Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.. . Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.. . Stay current with platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve Airbnb's local platform growth playbook.. . . Your Expertise:. . . 8+ years. of experience in social operations, platform operations, content marketing, or social growth-related roles.. . Strong understanding of . video-driven local platforms such as Douyin, RedNote video, Bilibili, . including platform-native content formats, search and discovery mechanisms, and operational best practices.. . Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.. . Proven experience managing local agencies and driving projects forward, with solid knowledge of industry best practices.. . Strong project management skills with the ability to independently drive complex, cross-functional initiatives end-to-end.. . Strong data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights.. . Excellent collaboration and stakeholder management skills across internal teams and external partners/agencies.. . Comfortable navigating ambiguity and evolving business priorities while maintaining high-quality execution.. . Creative, self-motivated, and passionate about social platforms, travel, and evolving consumer behaviors.. . Proficient in English as a working language. . . . Our Commitment To Inclusion & Belonging:. . Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.