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PR Director at RayNeo USA. Location Information: North America. Company: RayNeo USA LLC Location: Remote – North America Employment Type: Full-Time Salary: $220,000 Annually . ABOUT US. RayNeo is a leading consumer augmented reality (AR) company, backed by TCL Electronics and recognized as the Official Worldwide Olympic Partner in the AR glasses category. Our mission is to transform everyday life for one billion people through next-generation augmented reality and AI-powered wearable technology. With a presence in more than 30 markets, RayNeo combines advanced optical research, proprietary technology development, and large-scale manufacturing to deliver innovative wearable experiences to consumers worldwide. As we continue expanding our North American presence, we are strengthening our communications leadership to establish a stronger corporate reputation, expand media relationships, and position RayNeo as a leading voice in the global AR and AI wearable technology industry. . ABOUT THE JOB. As PR Director, North America, you will provide strategic leadership for RayNeo’s public relations and corporate communications activities across the United States and Canada. You will oversee regional communications strategy, manage high-level media relationships, strengthen corporate reputation, and ensure consistent brand messaging across North American markets. Working closely with global executive leadership, marketing, brand, and product teams, you will translate RayNeo’s corporate vision and technological innovations into compelling narratives that resonate with consumers, media organizations, industry stakeholders, and strategic partners. Your responsibilities will include: * Develop and lead RayNeo’s North American public relations and corporate communications strategy. * Establish and maintain relationships with senior journalists, major media organizations, technology publications, and industry influencers. * Oversee regional media relations, press releases, executive interviews, and corporate announcements. * Lead communications strategies for major product launches, industry events, strategic partnerships, and corporate milestones. * Strengthen executive visibility through thought leadership, speaking engagements, interviews, and industry participation. * Oversee corporate reputation management, media monitoring, and public perception across North America. * Lead crisis communications planning and coordinate responses to sensitive corporate and media situations. * Collaborate with global communications leadership to maintain consistency between regional and international messaging. * Direct external PR agencies, communications consultants, and media relations partners. * Evaluate communications performance, media coverage, and brand sentiment while providing strategic reports to executive leadership. * Identify opportunities to position RayNeo as an influential contributor to conversations surrounding AR, AI, and the future of wearable technology. This position offers an opportunity to shape the public identity of a growing international technology company. You will influence regional communications strategy, build high-level industry relationships, and play a significant role in establishing RayNeo’s position within the North American consumer technology landscape. . REQUIREMENTS. * 10+ years of experience in public relations, corporate communications, or strategic communications. * Demonstrated leadership experience managing regional or international PR strategies. * Established relationships with senior media professionals and major North American publications. * Proven experience managing corporate reputation, executive communications, and crisis communications. * Exceptional strategic thinking, leadership, presentation, and communication skills. . BONUS POINTS. * Experience in consumer electronics, augmented reality (AR), virtual reality (VR), artificial intelligence, or wearable technology. * Background in technology PR, corporate affairs, brand communications, or public affairs. * Established relationships with publications such as TechCrunch, Bloomberg, Forbes, The Verge, Wired, and CNET. * Experience leading communications for major product launches and international technology brands. * Expertise in executive positioning, thought leadership, media training, and corporate storytelling. * Experience managing PR agencies, external communications consultants, and regional media teams. * Familiarity with media intelligence and monitoring platforms such as Cision, Muck Rack, and Meltwater. * Experience developing crisis management frameworks and corporate reputation strategies. * Understanding of North American technology markets, consumer trends, and competitive positioning. * Experience coordinating communications between North American and Asian markets. . PERKS. * Competitive annual compensation of $220,000. * Performance-based executive bonus and incentive opportunities, subject to company policy. * Remote-first working arrangement within North America. * Direct collaboration with global executive leadership. * Opportunity to lead regional communications for an internationally recognized AR technology brand. * Participation in major industry conferences, product launches, and strategic media events. * Access to RayNeo’s latest augmented reality products and technology innovations. * Opportunities for international collaboration and executive career development.