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Marketing Automation Specialist at PadSplit. Location Information: Latin America. The Role We Need:. PadSplit is hiring a Marketing Automation Specialist to support the execution and optimization of multi-channel communication campaigns that drive user engagement and conversion.  This role is essential to maintaining high-performing automation flows and ensuring consistent, data-driven communication across email, SMS, push notifications, and other channels.. The Person We Are Looking For:. The ideal candidate is detail-oriented, with a passion for digital marketing and a strong foundation in business, marketing, or engineering. This role requires someone to be analytical, tech-savvy, and eager to troubleshoot and optimize communication campaigns while conducting A/B testing and analyzing performance data. This person thrives in a collaborative environment and is committed to staying ahead of industry trends to drive continuous improvement in multi-channel marketing efforts.. Here’s What You’ll Do Day-To-Day:. Execute multi-channel campaigns:. Executing campaigns across email, SMS, push notifications, and other owned channels to engage users effectively.. Manage automation flow performance:. Monitoring and maintaining automation flows to ensure campaigns are delivered consistently and perform at a high level.. Conduct A/B testing: . Conducting A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.. Collaborate on campaign content:. Collaborating with the creative team to refine content and visuals for multi-channel campaigns.. T. roubleshoot HTML and CSS:. Troubleshooting HTML and CSS issues to ensure communications render properly across various devices and platforms.. Analyze performance data insights:. Analyzing performance data and generating insights to enhance the effectiveness of marketing strategies.. Here’s What You’ll Need To Be Successful:. Proficient in HTML/CSS:. Strong proficiency in HTML and CSS, with the ability to troubleshoot and optimize communications.. Basic programming knowledge:. Basic understanding of programming, with . Node.js. experience being a plus.. Understand email compatibility. : Familiarity with email rendering and cross-platform compatibility to ensure seamless user experiences.. A/B testing expertise:. Experience in A/B testing and the ability to interpret results to drive improvements.. Detail-oriented: . Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.. Prioritization Skills:. Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.. Stay updated on trends:. Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.. The Interview Process:. Your application will be reviewed for possible next steps by the Hiring Manager.. If you meet eligibility requirements, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes.. If warranted, the next step would be a video interview with our Director of Marketing Automations for forty-five (45) minutes.. If warranted, the next step would be a video interview with a small panel of key stakeholders for one (1) hour.  For this interview, a candidate would execute a live assessment to the panel for discussion.. If warranted, the final step would be a thirty (30) minute interview with our Head of Marketing.. If warranted, then we move to offer!. $20,000 - $30,000 a year. This is a contract position where compensation is based on the role's scope, national market benchmarks, and the person's expertise and experience.